Prism Blog
Welcome to the Prism Blog, your go-to source for insights and trends in the music industry. Dive into expert advice on using our artist management software and stay ahead of the curve with tips on maximizing your live music management software experience.
Pre-Show: How To Engage With The Audience At Your Venue
We’ve all been there. We’re so excited to see the artist playing that we arrive to the venue early. Like pre-opening act, merch table just got set up early. Depending on the size of the…
How To Promote Your Tour through Twitter
As users shy away from using Facebook in their daily lives, more and more bands, venues, and promoters have fled to Twitter in order to help promote their shows and tours. It might seem weird…
From Cornfields to Downtown: John Ugolini Tells the Story of Kickstand Productions
John Ugolini launched his company, Kickstand Productions, after graduating from Northern Illinois University in 2004. He learned the ropes booking rooms in secondary markets in central Illinois before moving into Chicago about a decade ago.…
How to Play Music on Your Venue’s PA (Without Getting Sued)
Try to picture complete silence between the opener and headliner at your venue. Difficult, right? It’s not just crowd clatter that contributes to that between-set buzz—your venue likely plays recorded music over the PA as…
Staying Plugged In: The 5 Best Music Industry Podcasts
Music promotion is, to put it mildly, not an exact science. Already a wildly unpredictable gambit, the last 20 years or so have seen innumerable sea changes to the business of music promotion and venue…
An Overview of Ticket Resale Then, Now, and Soon
Although many venues, artists, and primary ticket sellers have taken umbrage with secondary ticket sellers, ticket resale is here to stay. The multi-billion-dollar resale industry comprises a wide variety of competing entities that resell tickets…
How to Promote a Concert: A Digital Advertising Primer
As more and more content is published online regardless of what happens to print, creating digital ads is a bet that’s only getting safer with each passing year for advertising your band’s or venue’s upcoming…
CIVL – Chicago Independent Venue League
In cities around the world, once thriving independent art scenes are under siege by big corporations. A perfect case study of this fight comes in the form of Chicago’s music scene and its battle over…
How to Promote a Concert: Accessing Arts Funding
Most are aware that there are grants for funding local performing arts, but not everyone knows how to access them. It often depends on your location; the famous Red Rocks amphitheater has helped make Denver…
From Apps to VR: New Live Music Technologies To Look Out For
There was a time when the idea of incorporating “technology” into your concert venue meant making certain the strobe lights were plugged in. But there more ways than ever to enhance the concert experience these…