Prism Blog

 Keeping you up to date on the live music industry's latest news, trends and technology.

Matt Beringer

Pabst Theater Group
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Come and Take It Productions
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MOKB Presents
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How to Promote a Concert: Building Relationships with Local Press

Booking the best calendar of events and assembling the best marketing plan will put any music promoter in good standing—but no business can truly thrive in a vacuum. You know how to promote a concert…

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It’s [Not] Only Rock ’N’ Roll: Creative, Venue-Filling Alternatives to DJs and Bands

DJs and bands are great, but some venues and promoters are experimenting with creative alternatives to discover new audiences. One example—which gives new meaning to the term, “ridiculous”—is the Kaiju Big Battel. Part professional wrestling,…

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How to Involve Radio in Your Promotional Strategy

It’s one thing to sponsor social media posts about your upcoming shows, but it’s another to engage directly with music lovers in your region. The music listeners in your community are the people most likely…

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Using Twitter to Grow Your Venue’s Following

Social media is a dicey proposition for any business – trying to extend a hand from your company to customers that they can identify as a friend rather than an extension of the advertising barrage…

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Music Venue Management: How to Save Time and Build Your Business

Hours You’ll Never Get Back According to an Eventbrite survey of nearly 50 live music venues, the average venue employee spends between one and four hours every day on booking and ticketing alone. That’s a…

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How to Make The Most Out of Your Music Performance Contracts

A music performance contract is an agreement between a booking agent and a venue to eliminate payment disagreements and clarify performance expectations and provisions. It protects the rights of both the venue and the music…

Talent Booking Tips from Prism

Secrets to Talent Booking

Talent Booking Isn’t Always Easy If you’re a talent buyer, you know it can be challenging to find the right bands, negotiate the right price, find the right date and get the audience in the…

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4 Booking Strategies for Talent Buyers

The Increasing Challenges for Talent Buyers Talent buyers are an integral part of the live music industry. They are responsible for booking the talent for a venue or event, such as a live music festival,…

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8 Bad Habits that Keep You from Booking More Shows

Whether you’re an artist or a promoter the key to success is keeping the calendar as full of dates as possible. If you feel like you have a great act to unleash on the world,…

Secrets to Music Venue Booking

A Win-Win-Win Approach to Music Venue Booking

Music venue owners, promoters, and artists all need each other, but often it can feel like not everyone is playing for the same team. Everyone is interested in maximizing their own profit and building the…

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