Prism Blog

 Keeping you up to date on the live music industry's latest news, trends and technology.

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Pabst Theater Group
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Come and Take It Productions
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Need-to-Know Tips about Social Media Marketing for Events and Venues

January 14, 2020

A decade feels like a lifetime in the fast-paced world of social media. To put it in perspective, 2010 was the year Instagram and Pinterest were launched, and Snapchat didn’t even exist. As 2020 starts,…

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Dayton Rising: Interview with Victoria Theatre Association’s Ty Sutton

January 8, 2020

Ty Sutton is the President and CEO of the Victoria Theatre Association, a nonprofit based in Dayton, OH that owns and operates multiple performing arts venues, ranging from a 199-seat black box theater to a…

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How To Ensure You Are Booking Music Acts That Aren’t Problematic

January 7, 2020

It’s a story heard time and time again: A prominent venue was set to host a performer or festival, but showgoers quickly voiced their objections to the artist or event’s social stances. In response, the…

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Promoting Your Next Event On Snapchat

December 19, 2019

Technology and the rise of algorithms continues to change how we interact on social media. The digitization of the marketing, pr, and advertising sector has made competition on these platforms increasingly tough. Organic reach on…

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Top 5 Venues in Brooklyn That Offer More Than Just Live Music

December 13, 2019

Music venues are a sanctuary space that most of us find comfort and a sense a home at when visiting them. Whether it be an intimate gig or a large arena, there’s a space out…

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Concert Safety Tips: Keeping Your Event Venue Safe & Secure

December 11, 2019

Bright lights, artists coming to life onstage, energized crowds singing along to every word — a lot goes into the experience of a memorable show. A lot, however, can also go wrong at these shows.…

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Addiction Resources for the Nightlife Industry

December 6, 2019

It’s no secret that the performing arts is one of the most (if not the most) at-risk industries for addiction considering the close proximity and constancy of drugs and alcohol, which have been glamorized for…

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Pre-Show: How To Engage With The Audience At Your Venue

December 5, 2019

We’ve all been there. We’re so excited to see the artist playing that we arrive to the venue early. Like pre-opening act, merch table just got set up early.  Depending on the size of the…

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How To Promote Your Tour through Twitter

November 26, 2019

As users shy away from using Facebook in their daily lives, more and more bands, venues, and promoters have fled to Twitter in order to help promote their shows and tours. It might seem weird…

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From Cornfields to Downtown: John Ugolini Tells the Story of Kickstand Productions

November 18, 2019

John Ugolini launched his company, Kickstand Productions, after graduating from Northern Illinois University in 2004. He learned the ropes booking rooms in secondary markets in central Illinois before moving into Chicago about a decade ago.…

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