
Promoting Your Next Event On Snapchat
Technology and the rise of algorithms continues to change how we interact on social media. The digitization of the marketing, pr, and advertising sector has made competition on these platforms increasingly tough. Organic reach on Facebook, and even Instagram is no longer really possible. Meanwhile, both consumers and music fans have become increasingly smarter, not only knowing when they’re being “sold” to, but also skipping over advertised posts altogether. So in this oversaturated landscape how do you reach existing and potential fans for your next tour or event? While emerging networks such as TikTok and Triller have yet to allow advertisement on their platforms, there is one often overlooked network with a highly engaged community – Snapchat.
Advertisement on Snapchat can be very cost effective when done right. The platform has that “insta” feeling that is missing from Instagram. With the right content and strong targeting , you can recruit an entire new group of audience members to fill the house at your next event.
Isn’t Snapchat for teens?
Before you write Snapchat as merely a platform for GenZ, consider that 62% percent of American internet users between 18 and 24 used Snapchat in 2019. This research compiled by the Pew Research Center, also shows that Snapchat users were on the platform several times a day – placing second only behind Facebook in user visits. Snapchatters are a large (203 million) and engaged audience, that is open to discovery. Some studies show that the click thru rate on ads is 5x higher than other social media platforms.
How do you advertise on snapchat?
PREPARE ENGAGING CONTENT – It is important to remember that Snapchat is a video and messaging platform. Your ad needs to be video or a motion graphic, in order to fit with the natural flow of content that users will already see and engage with. “Selfie” style ads tend to get high viewership.
CONSIDER AR – Snapchat has been pushing augmented reality since it first entered the app market in 2012. Users are already used to engaging and playing with the camera, and this offers a unique way to advertise to fans.
SHORT AND SWEET – While Instagram stories are 15 seconds and TikToks are 9 seconds, on Snapchat content is even shorter. 5 to 6 seconds is the sweet spot for ads.
SOUND ON – Users on Snapchat engage with sound more than on any other platform. This is a great opportunity to create an exciting soundbite- by either having an artist or team member share a personalized message. You could also include the most memorable, attention grabbing part of a song. The key here is to make the user want to click out of the platform after engaging with your ad.
DECIDE WHERE TO GO – Sending users to an external landing page is an opportunity to share more information about your event. However, you can also send them to a music video, a music streaming platform, or even another social media page. Because you will largely be reaching a new audience, directing them to purchase a ticket right away might seem off putting. But sending them to a location where they can have an interactive experience will only heighten their interest.
Using Snapchat Ads Manager
Just like Facebook, Snapchat has a free, dedicated ads manager for businesses. The Snapchat Ads interface is easy to use and the steps are simples.
Creating a New Campaign
To do this you will need to login with your Snapchat username and password, or download the app and create one. There are two options – Instant Create and Advance Create. The latter allows you to publish multiple ad sets with multiple ads.
Similar to Facebook ads, you need to choose and objective from three categories: awareness, consideration, or conversion. You also need to create a daily spend and lifetime spend cap (the minimum for both is $20). For your first ad campaign a strong choice is the awareness objective.
Ad Types
We mentioned the importance of video content before, but there are actually four different types of ads you can create on. These include:
- Story ads that allow you to promote in the discover tab of Snapchat
- Collection Ads – allowing you to feature multiple products (this is similar to Facebook Carousel). These ads can be run between content (between stories and professional content), or within content (ads watched within professional and other curated content).
- Filter Ads – allowing you to create an overlay image once a photo has been taken.
- Single image/ video (these can be run as both tap to skip, or a non-skippable commercial up to 6 seconds).
Choosing Your Audience
Once you have engaging content and have also decided your format, it’s time to choose your audience. This is similar to other social platforms, including selection based on demographics such as age, gender, and language. One exciting feature on Snapchat is that when selecting location, you can narrow down to specific metro areas and even postal codes. This really allows for ultra specific targeting.
Audience Types
Snapchat offers predefined audiences across five segments:
- Lifestyles – 100+ categories.
- Shoppers (U.S. only) – run in partnership with Oracle and Nielsen, this segment is based off of purchase data).
- Viewers (U.S. only) – 33 targetable audiences based one TV and movie viewership.
- Visitors (U.S. only) – this segment uses location intelligence allowing you to reach Snapchatters based on the places that they visit over the course of a day.
Audiences can also be targeted based on operating system (Android/iOS), connection type (cellular, wifi), and phone carrier. Moat and Double Verify third party tagging can be added to all campaigns.
Tracking Performance
Like every social platform, it’s a long game, and advertisement is a multi step process. It is important to first raise awareness about your event. As you collect more information and your targeting becomes more specific you’ll have an audience that you can create a relationship with. The nature of Snapchat will make this feel more personable and social, and as a result users will be more focused and more open to what you have to say.
price of viagra viagra viagra price
generic cialis without prescription buy cialis online cialis
viagra online canada generic viagra without a doctor prescription viagra over the counter
cure ed mens ed cheap medications online
how much is viagra cheap viagra viagra walgreens
viagra from india cheap viagra buying viagra online
buy generic viagra online viagra canada generic name for viagra
order viagra online generic viagra online how to buy viagra
viagra online canada generic viagra discount viagra
ed doctors Cheap Erection Pills online ed medications
erectile dysfunction pills cheap ed pills erectile dysfunction drug
online ed drugs Cheap Erection Pills erectile dysfunction treatment
cialis daily buy cialis average price cialis
prices of cialis cialis for sale coupons for cialis
treatment for ed ed pills online pharmacy aspirin and ed
otc ed pills
erectile dysfunction natural remedies ed pills online pharmacy male enhancement pills
ed drugs online
best price for generic viagra on the internet homeopathic remedies for ed cheap ed drugs
treatment for erectile dysfunction
buy prescription drugs without doctor canadian drugs online generic ed drugs
homepage
https://amoxicillingeneric500.com/ amoxicillin 500 mg cost
https://zithromaxgeneric500.com/ where to buy zithromax in canada
https://zantacgeneric150.com/ zantac carcinogen
https://zantacgeneric150.com/ zantac online
https://ventolin100mcg.com/ purchase ventolin online
generic drugs from india best place to buy generic drugs
cheap tadalafil tadalafil for sale
cheap tadalafil buy tadalafil
speedy cash payday loans online payday loans online
compare pharmacy drugs from india
is there a generic viagra cheap viagra 100mg viagra
I need to to thank you for this good read!! I definitely enjoyed every bit of it. I have you book marked to check out new things you post…
is there a generic viagra buy viagra viagra over the counter
viagra over the counter buy viagra best place to buy viagra online
ed problems treatment cheap Nolvadex buy medications online
natural remedies for ed canada pharmacy online top erection pills
generic cialis at walmart generic cialis interactions for cialis
ed cures that work vacuum pump for ed best natural cure for ed
top ed pills generic Doxycyline foods for ed
otc viagra viagra for sale how to buy viagra
best erectile dysfunction pills Zithromax online can ed be cured
how to get viagra cheap viagra generic viagra online
best ed pills that work online pharmacy canada ed problems treatment
fastest delivery of cialis buying online cialis for sale cialis coupons printable
order viagra online viagra coupons 75% off viagra 100mg
non prescription ed drugs pharmacies not requiring a prescription medicine erectile dysfunction
cvs prescription prices without insurance: pet meds without vet prescription best natural cure for ed
natural ed treatment: cheap medication doctors for erectile dysfunction
capsule online pharmacy
generic pharmacy online
pfizer 100mg viagra
personal loans for veterans
automobile insurance
american general life ins
loan programs
real viagra online uk
tadalafil 5mg cost
buy viagra buy viagra online cheap viagra amazon
a loan with bad credit
tadalafil vs cialis cialis 20 image 30ml liquid cialis
toprol xl 190mg
how to get zithromax over the counter buy zithromax online can i buy zithromax over the counter
amazon viagra how much is viagra canada viagra
safe online pharmacies in canada
live video chat
generic zithromax 500mg zithromax online paypal zithromax for sale online
viagra cheap fast delivery
cialis 80mg online
cialis patent expiration cialis 20 mg best price how long does it take cialis to take effect
viagra from canada buy real viagra online how to get viagra
no credit check payday loans instant approval
house insurance compare the market
compare home insurance rates
progressive homeowners insurance quote
sildenafil 20 mg in mexico
viagra for men online generic pills order viagra online
viagra
can you buy viagra online without a prescription
generic viagra india buy generic viagra buy viagra online cheap
when will viagra be generic
canadian online pharmacy viagra generic viagra cheap generic viagra
viagra discount
personal loan interest rates
buying viagra
legit online loans
home owner insurance
Hi there! This post couldn’t be written much better! Going through this post reminds me of my previous roommate! He constantly kept talking about this. I am going to send this information to him. Pretty sure he’s going to have a good read. Thanks for sharing!
vardenafil discount
loan apply online
home insurance quotes online
aarp homeowners insurance
payday loan bad
loans zoom
natural ed treatment buy Plaquenil generic Zovirax
order viagra from india
best treatment for ed find best canadian mail pharmacies canada prescription pharmacy
canadian pharmacy mall
best medicine for ed ed meds online top erection pills
pharmacies in canada that ship to the us
Читать статью полностью: гидра сайт официальный сайт ссылка
online cialis usa
term loans
cheap medications online canadian pharmacy canadian pharmacy cialis
prescription drugs ed drugs generic best erectile dysfunction pill
Читать статью полностью: гидра онион ссылка на сайт тор
sildenafil 100mg
no prescription generic sildenafil online
best affordable home insurance
Flagyl antibiotics Cenmox sildenafil without a doctor’s prescription
Читать далее: гидра ссылка
payday loans nevada
рабочие ссылки hydra onion – огромная площадка для теневых покупок, где возможно купить все что заблагорассудится. Чтобы ознакомиться с разнообразием магазина, надо совершить вход на сайт Гидра.
best ed medications cheap Aciclovir cheap antiviral drugs
florida homeowners insurance
ed trial pack approved canadian online pharmacies online pharmacy canada
Hotel Hydra
cialis tolerance buy cialis what is cialis
cialis vs levitra generic cialis online cialis prices
average home insurance cost
Гидра ссылка зайти на популярный гипермаркет, посмотреть как совершать покупки моментальных заказов
buy real viagra online viagra professional mexican viagra
house and contents insurance
cost of wellbutrin in canada
ed vacuum pumps canada drug pharmacy approved canadian online pharmacies
free cialis medication for providers buy cialis cialis before and after
viagra without prescription where can i buy viagra where to get viagra
fast payday loan
ivermectin uk
loan network
sildenafil 100g
imuran 50 mg generic
viagra fast delivery usa
viagra cream
best debt consolidation loans
nfjzvwyj cheap generic viagra viagra walmart
cheap viagra online canadian pharmacy https://cheapvgr100.com/ hwzprcvo
buy prozac canada
unloodpi buy generic viagra online where to buy viagra online
no interest loans
hydra вход зеркало – хорошая площадка для серых вещей, где возможно купить все что душа пожелает. Чтобы ознакомиться с витриной магазина, следует совершить вход в Гидра анион.
prilosec drug
Taxi moto line
128 Rue la Boétie
75008 Paris
+33 6 51 612 712
Taxi moto paris
What’s up to all, how is the whole thing, I think every one is getting
more from this web page, and your views are fastidious designed for new users.
crestor cost comparison
can i buy allegra over the counter order periactin benadryl 15 mg
allegra buy online uk 75 mg benadryl 4 benadryl
ivermectin where to buy for humans
loans direct
levlen where can i buy clomid cost of yasmin in canada
plaquenil uk price
loans lenders
pilex canada yasmin pill uk levlen pill cost
uroxatral price
acyclovir price valtrex 500 mg buy online acyclovir 400mg tab
order periactin benadryl cheapest price zyrtec tablet 10 mg
real payday loans
where can you buy valtrex over the counter valtrex cheapest price buy acyclovir without prescription
гидратор сайт ссылка представляет из себя маркет, что создан для магазинов теневых веществ и услуг. Подобную продукцию низзя взять в нормальном магазине, потому что это нелегально.
cardizem drip for afib
generic sildenafil 20 mg
brand cialis 100mg
payday advance lenders
sildenafil 20 mg cost
express payday loan
india pharmacy tadalafil
credit loans no credit
can you order cialis online
monthly loans
fml forte 0.25
afwtsmlb is cialis generic available http://cialisirt.online/ fda warning list cialis
osorldrb cialis vs viagra effectiveness http://cialisirt.online/ cialis 200mg
cialis 25 mg price
pgohfxrs generic cialis without prescription http://cialisirt.online/ cialis coupons
loans quick
ogztmwrv tiujana cialis http://cialisirt.online/ cialis 100 mg lowest price
loans definition
buy sildenafil citrate online
payday loans in san antonio
Next time I read a blog, I hope that it doesn’t fail me as much as this one. I mean, Yes, it was my choice to read, but I truly thought you’d have something useful to talk about. All I hear is a bunch of whining about something you could possibly fix if you were not too busy looking for attention.
ivermectin 2%
grpjaiqo online viagra http://viagrastm.online/ buy viagra online cheap
minocycline for strep throat
i need a payday loan today
cheapest genuine cialis online
buy viagra online pharmacy
viagra boner funny
viagra boner funny
5mg cialis best price
direct deposit loans
I really like the design and contents of your web page
tadalafil soft tabs cheap
speedy loan
payday loans instant cash
cialis online buy
side effects from cialis
side effects from cialis
top rated ed pills https://canadianpharmacyvikky.com errectile disfunction
payday loans instant approval
coreg 12.5 mg tablet
erectile dysfunction medications https://canadianpharmacyvikky.com natural cures for ed
personal loan calculators
This is a really good tip particularly to those fresh to the blogosphere. Simple but very accurate info… Thank you for sharing this one. A must read article!
100mg sildenafil online
cheap generic cialis 20mg
100 mg viagra cost
I get very useful information on your page, I feel lucky
otc generic viagra
fast payday loans
cheap sildenafil uk
how to get real viagra online
toprol xl coupon
zanaflex migraine
loan
loan service
Excellent post. I absolutely love this site. Stick with it!
Bardzo podoba mi się twoja strona. Jeżeli chcesz się lepiej ze mną poznać i potrzebujesz odżywek lub suplementów diety na masę sprawdź mój blog!
hydra онион ссылка представляет собой шоп, который создан для торговцев теневых товаров и услуг. Подобную продукцию неприлично найти в привычном магазине, поскольку это противоправно.
cheapest generic cialis 20mg
I will recommend your beautiful post site to my friends
sildenafil online sale
direct lender installment loans
viagra paypal canada
order tizanidine online
specialty pharmacy 24 hour pharmacy pharmacy orlando
A lot of thanks for each of your hard work on this web page. Kim really likes going through investigation and it’s really easy to understand why. Many of us know all of the dynamic method you make powerful steps on this web blog and as well as improve participation from people on that issue so our girl is in fact learning a lot of things. Have fun with the remaining portion of the new year. You are conducting a pretty cool job.
online pharmacy canada online pharmacy canada best drugstore setting spray
express payday loan
100mg viagra cost
propecia no prescription
rx pharmacy online online pharmacy without scripts 24 hour pharmacy
buy cialis pharmacy
financial loans
order viagra online india
This is a topic that’s near to my heart… Many thanks! Where are your contact details though?
cialis pathophysiology
cialis pathophysiology
approved canadian online pharmacies best drugstore blush online pharmacy viagra
canada ed drugs
https://canadarx24.com/
ed natural remedies
male enhancement pills
https://canadarx24.com/
best price for generic viagra on the internet
optima rx viagra
optima rx viagra
cash now
installment loans for bad credit
pharmacy canadian online pharmacies mail order pharmacy
rx express pharmacy canadian pharmacy generic viagra online pharmacy drugstore
cash advance loans
buy prednisone online cheap
cash advance usa
pharmacy coupons ed drugs mens ed pills
cheap clomid 100mg
I absolutely love your site.. Excellent colors & theme. Did you develop this website yourself? Please reply back as I’m hoping to create my own blog and want to know where you got this from or exactly what the theme is called. Thank you!
debt consolidation loans for bad credit
no credit check
I have to thank you for the efforts you’ve put in penning this site. I’m hoping to see the same high-grade content from you in the future as well. In truth, your creative writing abilities has motivated me to get my very own site now 😉
Hi! I’ve been reading your site for a while now
and finally got the courage to go ahead and give you a shout out from Austin Tx!
Just wanted to say keep up the great work!
super saver pharmacy
phenergan 25mg tablets price
viagra pill wlrswyoe sildenafil viagra for sale
Link exchange is nothing else but it is simply placing the
other person’s website link on your page at appropriate place and other person will also do same
in support of you.
cialis 20mg cheap cialis ddcgyrxx cheapest cialis web prices
Spot on with this write-up, I seriously believe that this
web site needs a great deal more attention. I’ll probably be back
again to see more, thanks for the advice!
cvs viagra hghgghnn buy sildenafil viagra over the counter walmart
Howdy would you mind sharing which blog platform you’re using?
I’m planning to start my own blog soon but I’m having a hard time deciding
between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is
because your layout seems different then most blogs and
I’m looking for something completely unique.
P.S Sorry for getting off-topic but I had to ask!