Blog Category
Keeping you up to date on the latest news, trends and technology.
How Do Today’s Concert Promoters Find Artists?
Being a concert promoter can be one of the most rewarding roles in live music management, but it’s also one of the most varied and challenging. A passion for going where the music takes you…
Marketing Concerts at Small and Large Venues: Key Differences To Know
The versatility of live music continues to be one of the hallmarks of the music industry. While the biggest events tend to get the most publicity, audiences can often feel the strength of live music…
A Venue Manager’s Checklist for Effective Concert Schedule Planning
Looking to capitalize on the recent surge in live music ticket sales? As the industry booms following a period of uncertainty, venue managers must prepare for flawless event execution. The success of your events and…
Effective Live Music Marketing Ideas for Today’s Concerts
Live music concerts are back in a big way, with concert attendance at record highs. It seems people are seeking in-person experiences more than ever, and who better to provide those events than venues that…
How To Go From Independent Booking Agent to Building a Boutique Agency
Establishing an independent booking agency is no easy feat. It requires meticulous attention to detail and top-notch organization in the fiercely competitive live music industry. But for many, running a one-person operation is just the…
Tips for Creating the Essential Concert Promoter Business Plan
Despite being one of the most important things you will do, many concert promoters still wonder if they need a business plan. Although it’s tempting to be in the mindset that “this is the goal,…
Unlock the Power of Data Insights with Enhanced Data Tracking from Prism
At Prism, we understand the importance of data insights in driving success in the live music and events industry. That’s why we’re proud to announce the launch of Enhanced Data Tracking. Get ready to raise…
Prism Launches a Bulk Email Feature for Booking Agencies: Mail Merge
Here at Prism we pride ourselves on listening to our customers and consistently pumping out technology to unlock incredible efficiencies for the teams around the country making live music happen. That’s why we’re really excited…
What to Expect from the Concert and Event Promotion Industry in 2023
If 2022 was the year of record inflation and uncertainty in live music and elsewhere, 2023 promises to be the opening act of a complex but promising future. With demand for shows very high and…
How to Capitalize on the Rise of Co-Promotion in Live Music
Collaboration has always been a fundamental part of the music business, yet now it’s more important than ever. With shifting market dynamics and a rush of enthusiasm for live music post-Covid, co-promotion events are a…