Blog Category

Keeping you up to date on the latest news, trends and technology.

Six Venues From Film and Television

October 17, 2019

From The Bronze on Buffy The Vampire Slayer to The Peach Pit on Beverly Hills, 90210 TV shows and films are filled with fake clubs where the music is never so loud that the characters…

How to Promote a Concert: Using Facebook Events

October 15, 2019

In the vast and seemingly unending sea of content that is Facebook, it can be exceedingly difficult to stand out. It is not, however, the Sisyphian task it may seem on the surface. Facebook’s current…

A Brief and Semi-Complete History of Concert Photography

October 10, 2019

Photography was invented in 1822 by the French inventor Nicéphore Niépce. But as cool as it would have been to see actual images of lisztomania in action, the average photographic exposure in his newly invented…

Prioritizing Accessibility: Giving Everyone the Best Seat in the House

October 8, 2019

Although venues are legally required to make themselves accessible to disabled people, many disabled music lovers can recount plenty of times when they’ve felt unwelcome at shows. The law isn’t the only reason a good…

Pitching Yourself to Promoters and Venues

Pitching Yourself to Promoters and Venues: A Guide for Artists

October 3, 2019

It should be simple enough for a musician to let a promoter know you want them to book you and why. That is, if there weren’t thousands of other artists doing that very same thing…

Six Venues Worth Traveling For

October 1, 2019

Chances are if you’re a music fan, you’ve visited your local dive bar, concert hall, or mid-sized indie venue more than once. Which is cool—local landmarks, coupled with a brew and a ballad have been…

How to Promote a Concert: Building Relationships with Local Press

September 26, 2019

Booking the best calendar of events and assembling the best marketing plan will put any music promoter in good standing—but no business can truly thrive in a vacuum. You know how to promote a concert…

It’s [Not] Only Rock ’N’ Roll: Creative, Venue-Filling Alternatives to DJs and Bands

September 23, 2019

DJs and bands are great, but some venues and promoters are experimenting with creative alternatives to discover new audiences. One example—which gives new meaning to the term, “ridiculous”—is the Kaiju Big Battel. Part professional wrestling,…

Instagram as a Venue Marketing Tool

September 23, 2019

You’ve mastered the subtle art of making a Facebook event for all of your upcoming shows, and you’ve got tweets scheduled to keep folks in the know about upcoming events, ticket sale dates, and fun…

How to Involve Radio in Your Promotional Strategy

September 23, 2019

It’s one thing to sponsor social media posts about your upcoming shows, but it’s another to engage directly with music lovers in your region. The music listeners in your community are the people most likely…

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