Prism Launches a Bulk Email Feature for Booking Agencies: Mail Merge
Here at Prism we pride ourselves on listening to our customers and consistently pumping out technology to unlock incredible efficiencies for the teams around the country making live music happen.
That’s why we’re really excited to share Mail Merge. It’s a tool that will save you countless hours on repetitive emails, follow ups and communication – unlocking much more time to focus on things that need your agency’s expertise.
With Mail Merge, you can communicate to a large group of venues and promoters about any show with just one email template. No more copying, pasting and editing the same message over and over. Instead send out a slick email with personalized contact names for each venue and artist.
Spend your time doing less repetitive admin and focus more of your attention on booking more concerts.
In just a few clicks you can:
- Follow up on all overdue deposits
- Reach out to every venue you’re waiting on a contract response from
- Send links to the latest marketing assets or media for your tour and so much more
What Our Customers Are Saying About Mail Merge

“First time using Mail Merge for Offers. AMAZING.”
“Being able to select an email recipient by role is SUPER helpful!”
Adam Bauer & Kylee Phillips – Madison House
Schedule a demo to see Prism’s Agency Platform
Like anything we’re creating the work is never done. We’re open to evolve Prism’s features and unlock more value for you. If you are already a part of this collaboration we appreciate you deeply, and if you’re interested in joining the network, don’t hesitate to reach out.

Matt Ford is the founder and CEO of Prism.fm, a platform built to help the live music industry operate with more clarity and confidence. After 15+ years running venues, producing festivals, and promoting shows, Matt saw firsthand how much of the business relied on fragmented tools and guesswork. He founded Prism in 2018 to change that.
Today, Prism powers more than 3,000 venues and 330 organizations nationwide, serving as an all-in-one platform designed to streamline operations by replacing cumbersome spreadsheets with integrated tools for booking, financial tracking, and contract management. Matt has also led the development of Insights, Prism’s demand prediction platform, which uses real, verified ticketing data to help teams better understand artist performance and make smarter decisions before committing to a show.
