Prism Blog

 Keeping you up to date on the live music industry's latest news, trends and technology.

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Pabst Theater Group
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Come and Take It Productions
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How To Promote Your Tour through Twitter

By Juan Torres | November 26, 2019

As users shy away from using Facebook in their daily lives, more and more bands, venues, and promoters have fled to Twitter in order to help promote their shows and tours. It might seem weird…


From Cornfields to Downtown: John Ugolini Tells the Story of Kickstand Productions

By Juan Torres | November 18, 2019

John Ugolini launched his company, Kickstand Productions, after graduating from Northern Illinois University in 2004. He learned the ropes booking rooms in secondary markets in central Illinois before moving into Chicago about a decade ago.…

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How to Play Music on Your Venue’s PA (Without Getting Sued)

By Juan Torres | November 13, 2019

Try to picture complete silence between the opener and headliner at your venue. Difficult, right? It’s not just crowd clatter that contributes to that between-set buzz—your venue likely plays recorded music over the PA as…

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Staying Plugged In: The 5 Best Music Industry Podcasts

By Juan Torres | November 7, 2019

Music promotion is, to put it mildly, not an exact science. Already a wildly unpredictable gambit, the last 20 years or so have seen innumerable sea changes to the business of music promotion and venue…

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An Overview of Ticket Resale Then, Now, and Soon

By Juan Torres | November 5, 2019

Although many venues, artists, and primary ticket sellers have taken umbrage with secondary ticket sellers, ticket resale is here to stay. The multi-billion-dollar resale industry comprises a wide variety of competing entities that resell tickets…

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How to Promote a Concert: A Digital Advertising Primer

By Juan Torres | October 31, 2019

As more and more content is published online regardless of what happens to print, creating digital ads is a bet that’s only getting safer with each passing year for advertising your band’s or venue’s upcoming…


CIVL – Chicago Independent Venue League

By Juan Torres | October 29, 2019

In cities around the world, once thriving independent art scenes are under siege by big corporations. A perfect case study of this fight comes in the form of Chicago’s music scene and its battle over…

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How to Promote a Concert: Accessing Arts Funding

By Juan Torres | October 25, 2019

Most are aware that there are grants for funding local performing arts, but not everyone knows how to access them. It often depends on your location; the famous Red Rocks amphitheater has helped make Denver…

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From Apps to VR: New Live Music Technologies To Look Out For

By Juan Torres | October 22, 2019

There was a time when the idea of incorporating “technology” into your concert venue meant making certain the strobe lights were plugged in. But there more ways than ever to enhance the concert experience these…

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Six Venues From Film and Television

By Juan Torres | October 17, 2019

From The Bronze on Buffy The Vampire Slayer to The Peach Pit on Beverly Hills, 90210 TV shows and films are filled with fake clubs where the music is never so loud that the characters…

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