Prism Blog

 Keeping you up to date on the live music industry's latest news, trends and technology.

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How to Promote a Concert: Using Facebook Events

By Juan Torres | October 15, 2019

In the vast and seemingly unending sea of content that is Facebook, it can be exceedingly difficult to stand out. It is not, however, the Sisyphian task it may seem on the surface. Facebook’s current…

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A Brief and Semi-Complete History of Concert Photography

By Juan Torres | October 10, 2019

Photography was invented in 1822 by the French inventor Nicéphore Niépce. But as cool as it would have been to see actual images of lisztomania in action, the average photographic exposure in his newly invented…

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Prioritizing Accessibility: Giving Everyone the Best Seat in the House

By Juan Torres | October 8, 2019

Although venues are legally required to make themselves accessible to disabled people, many disabled music lovers can recount plenty of times when they’ve felt unwelcome at shows. The law isn’t the only reason a good…

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Pitching Yourself to Promoters and Venues: A Guide for Artists

By Juan Torres | October 3, 2019

It should be simple enough for a musician to let a promoter know you want them to book you and why. That is, if there weren’t thousands of other artists doing that very same thing…

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Six Venues Worth Traveling For

By Juan Torres | October 1, 2019

Chances are if you’re a music fan, you’ve visited your local dive bar, concert hall, or mid-sized indie venue more than once. Which is cool—local landmarks, coupled with a brew and a ballad have been…

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How to Promote a Concert: Building Relationships with Local Press

By Juan Torres | September 26, 2019

Booking the best calendar of events and assembling the best marketing plan will put any music promoter in good standing—but no business can truly thrive in a vacuum. You know how to promote a concert…

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It’s [Not] Only Rock ’N’ Roll: Creative, Venue-Filling Alternatives to DJs and Bands

By Juan Torres | September 23, 2019

DJs and bands are great, but some venues and promoters are experimenting with creative alternatives to discover new audiences. One example—which gives new meaning to the term, “ridiculous”—is the Kaiju Big Battel. Part professional wrestling,…

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How to Involve Radio in Your Promotional Strategy

By Juan Torres | September 23, 2019

It’s one thing to sponsor social media posts about your upcoming shows, but it’s another to engage directly with music lovers in your region. The music listeners in your community are the people most likely…

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Using Twitter to Grow Your Venue’s Following

By Juan Torres | September 23, 2019

Social media is a dicey proposition for any business – trying to extend a hand from your company to customers that they can identify as a friend rather than an extension of the advertising barrage…

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Music Venue Management: How to Save Time and Build Your Business

By Juan Torres | August 28, 2019

Hours You’ll Never Get Back According to an Eventbrite survey of nearly 50 live music venues, the average venue employee spends between one and four hours every day on booking and ticketing alone. That’s a…

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