Every venue has its own operational challenges. But at Cerritos Center for the Performing Arts, complexity is quite literally built into the building. With multiple configurations, a busy mix of promoted shows, co-promotions and rentals, and a calendar that has to account for how the room itself changes, keeping everything organized requires the right systems behind the scenes.
For Jeff Thielke, Executive Director of the Cerritos Center for the Performing Arts, Prism has become an essential part of that system. What started as a search for a better way to manage scheduling has evolved into a connected workflow for booking, offers, financials and settlements. Prism helps his team keep a uniquely complex operation organized while making it easier to manage everything from versus deals to day-to-day venue operations.
In this conversation with Prism CEO Matt Ford, Jeff shares how his team operates one of Southern California’s most unique performing arts venues, how Prism has changed the way they run their business, and how tools like Insights are helping them mitigate risk and make more confident booking decisions.
Watch the full case study here or read below to get the key highlights.
Bringing the Entire Operation Into One Place
Cerritos originally went looking for a better way to manage its complex calendar. What the team found was a platform that could transform much more. From scheduling and financials to settlements and booking data, Prism has created a more efficient, organized and trackable workflow across the venue’s operations.
Before Prism, Cerritos actively avoided versus deals because settling them with their existing paperwork and workflows was simply too much of a lift. With Prism, that complexity is gone, giving the team a faster, easier way to settle shows and opening the door to deals they once avoided altogether.
Built to Handle a Venue Unlike Any Other
With multiple configurations operating within a single theater, Cerritos needed more than a traditional venue calendar. The Cerritos and Prism teams built a workflow that treats each configuration as its own stage, giving the entire team a clear, organized view of what’s happening in the building at any given time.
Taking More of the Guesswork Out of Booking
Every offer comes with risk. Cerritos uses Prism Insights to better understand an artist’s potential, evaluate ticket pricing and inform offers before committing to a show. With trusted data built directly into the same platform where offers are created, Jeff and his team can make more informed booking decisions without jumping between multiple resources.
A Platform That Keeps Getting Better
For Jeff, choosing software isn’t just about what it can do today. It’s about knowing the product will continue evolving alongside the venue. Prism’s ongoing refinements and new capabilities give the Cerritos team confidence that the platform they’re investing in is continuing to invest in them, too.
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