How to Promote a Concert: Building Relationships with Local Press
Booking the best calendar of events and assembling the best marketing plan will put any music promoter in good standing—but no business can truly thrive in a vacuum. You know how to promote a concert…
It’s [Not] Only Rock ’N’ Roll: Creative, Venue-Filling Alternatives to DJs and Bands
DJs and bands are great, but some venues and promoters are experimenting with creative alternatives to discover new audiences. One example—which gives new meaning to the term, “ridiculous”—is the Kaiju Big Battel. Part professional wrestling,…
Instagram as a Venue Marketing Tool
You’ve mastered the subtle art of making a Facebook event for all of your upcoming shows, and you’ve got tweets scheduled to keep folks in the know about upcoming events, ticket sale dates, and fun…
How to Involve Radio in Your Promotional Strategy
It’s one thing to sponsor social media posts about your upcoming shows, but it’s another to engage directly with music lovers in your region. The music listeners in your community are the people most likely…
Using Twitter to Grow Your Venue’s Following
Social media is a dicey proposition for any business – trying to extend a hand from your company to customers that they can identify as a friend rather than an extension of the advertising barrage…
Prism Raises $2.2M in Seed Funding to Extend Its Leadership Position in the Live Music Industry
We recently announced that our company, Prism, an Austin-based software company dedicated to simplifying the complex process of booking and managing live music events, secured $2.2 million from angel investors including Kip McClanahan, founder of Pershing…
Strategies for Staying Healthy While Living a Promoter Life
A music promoter’s life may not be as glamorous as the artists they work with, but it is a pretty awesome gig if you have a passion for music and an eye for business. Income…
Marketing budgets – How Much to Spend and Where
Everyone wants to know how much a show is worth. It all comes down to how many tickets can be sold compared to how much the show costs. This is precisely why concert promoters are…