Keeping you up to date on the latest news, trends and technology.


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Pitching Yourself to Promoters and Venues

Pitching Yourself to Promoters and Venues: A Guide for Artists

By Dan Weiss | October 3, 2019

It should be simple enough for a musician to let a promoter know you want them to book you and why. That is, if there weren’t thousands of other artists doing that very same thing…

Six Venues Worth Traveling For

By Laura Studarus | October 1, 2019

Chances are if you’re a music fan, you’ve visited your local dive bar, concert hall, or mid-sized indie venue more than once. Which is cool—local landmarks, coupled with a brew and a ballad have been…

How to Promote a Concert: Building Relationships with Local Press

By Prism Staff | September 26, 2019

Booking the best calendar of events and assembling the best marketing plan will put any music promoter in good standing—but no business can truly thrive in a vacuum. You know how to promote a concert…

It’s [Not] Only Rock ’N’ Roll: Creative, Venue-Filling Alternatives to DJs and Bands

By Tzvi Gluckin | September 23, 2019

DJs and bands are great, but some venues and promoters are experimenting with creative alternatives to discover new audiences. One example—which gives new meaning to the term, “ridiculous”—is the Kaiju Big Battel. Part professional wrestling,…

Instagram as a Venue Marketing Tool

By Robert Miller | September 23, 2019

You’ve mastered the subtle art of making a Facebook event for all of your upcoming shows, and you’ve got tweets scheduled to keep folks in the know about upcoming events, ticket sale dates, and fun…

How to Involve Radio in Your Promotional Strategy

By Max Freedman | September 23, 2019

It’s one thing to sponsor social media posts about your upcoming shows, but it’s another to engage directly with music lovers in your region. The music listeners in your community are the people most likely…

Using Twitter to Grow Your Venue’s Following

By Dan Weiss | September 23, 2019

Social media is a dicey proposition for any business – trying to extend a hand from your company to customers that they can identify as a friend rather than an extension of the advertising barrage…

prism austin tx

Prism Raises $2.2M in Seed Funding to Extend Its Leadership Position in the Live Music Industry

By Prism Staff | March 8, 2019

We recently announced that our company, Prism, an Austin-based software company dedicated to simplifying the complex process of booking and managing live music events, secured $2.2 million from angel investors including Kip McClanahan, founder of Pershing…

Stay Healthy with Prism

Strategies for Staying Healthy While Living a Promoter Life

By Prism Staff | November 28, 2018

A music promoter’s life may not be as glamorous as the artists they work with, but it is a pretty awesome gig if you have a passion for music and an eye for business. Income…

Sell More Tickets with Prism

Marketing budgets – How Much to Spend and Where

By Prism Staff | November 20, 2018

Everyone wants to know how much a show is worth. It all comes down to how many tickets can be sold compared to how much the show costs. This is precisely why concert promoters are…

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