Marketing Concerts at Small and Large Venues: Key Differences To Know
The versatility of live music continues to be one of the hallmarks of the music industry. While the biggest events tend to get the most publicity, audiences can often feel the strength of live music…
A Venue Manager’s Checklist for Effective Concert Schedule Planning
Looking to capitalize on the recent surge in live music ticket sales? As the industry booms following a period of uncertainty, venue managers must prepare for flawless event execution. The success of your events and…
How To Go From Independent Booking Agent to Building a Boutique Agency
Establishing an independent booking agency is no easy feat. It requires meticulous attention to detail and top-notch organization in the fiercely competitive live music industry. But for many, running a one-person operation is just the…
Tips for Creating the Essential Concert Promoter Business Plan
Despite being one of the most important things you will do, many concert promoters still wonder if they need a business plan. Although it’s tempting to be in the mindset that “this is the goal,…
Unlock the Power of Data Insights with Enhanced Data Tracking from Prism
At Prism, we understand the importance of data insights in driving success in the live music and events industry. That’s why we’re proud to announce the launch of Enhanced Data Tracking. Get ready to raise…
Prism Launches a Bulk Email Feature for Booking Agencies: Mail Merge
Here at Prism we pride ourselves on listening to our customers and consistently pumping out technology to unlock incredible efficiencies for the teams around the country making live music happen. That’s why we’re really excited…
What to Expect from the Concert and Event Promotion Industry in 2023
If 2022 was the year of record inflation and uncertainty in live music and elsewhere, 2023 promises to be the opening act of a complex but promising future. With demand for shows very high and…
How to Capitalize on the Rise of Co-Promotion in Live Music
Collaboration has always been a fundamental part of the music business, yet now it’s more important than ever. With shifting market dynamics and a rush of enthusiasm for live music post-Covid, co-promotion events are a…
How to Set S.M.A.R.T. Goals for the Growth of Live Music Venues
The complexity of today’s live music world can feel overwhelming for even the most tried and tested industry insiders. Venue owners have to navigate an increasingly challenging marketplace, all while finding new marketing opportunities and…
Tips for Booking Agents to Keep Track of Financials and Artists
The shakeup of live music in the last few years has ushered in an era of rapidly shifting industry dynamics. While music professionals scramble to figure out how to tap into new revenue streams and…