Prism Blog

 Keeping you up to date on the live music industry's latest news, trends and technology.

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Pabst Theater Group
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Come and Take It Productions
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Marketing Concerts at Small and Large Venues: Key Differences To Know

By Juan Torres | April 14, 2023

The versatility of live music continues to be one of the hallmarks of the music industry. While the biggest events tend to get the most publicity, audiences can often feel the strength of live music…

A venue manager's checklist for effective concert schedule planning

A Venue Manager’s Checklist for Effective Concert Schedule Planning

By Juan Torres | April 11, 2023

Looking to capitalize on the recent surge in live music ticket sales? As the industry booms following a period of uncertainty, venue managers must prepare for flawless event execution. The success of your events and…

team of young entrepreneurs from a boutique music agency

How To Go From Independent Booking Agent to Building a Boutique Agency

By Juan Torres | February 22, 2023

Establishing an independent booking agency is no easy feat. It requires meticulous attention to detail and top-notch organization in the fiercely competitive live music industry. But for many, running a one-person operation is just the…

Youg people reviewing a concert promoter business plan

Tips for Creating the Essential Concert Promoter Business Plan

By Umar Khan | February 22, 2023

Despite being one of the most important things you will do, many concert promoters still wonder if they need a business plan. Although it’s tempting to be in the mindset that “this is the goal,…

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Unlock the Power of Data Insights with Enhanced Data Tracking from Prism

By Umar Khan | February 13, 2023

At Prism, we understand the importance of data insights in driving success in the live music and events industry. That’s why we’re proud to announce the launch of Enhanced Data Tracking. Get ready to raise…

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Prism Launches a Bulk Email Feature for Booking Agencies: Mail Merge

By Umar Khan | February 3, 2023

Here at Prism we pride ourselves on listening to our customers and consistently pumping out technology to unlock incredible efficiencies for the teams around the country making live music happen. That’s why we’re really excited…

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What to Expect from the Concert and Event Promotion Industry in 2023

By Juan Torres | January 30, 2023

If 2022 was the year of record inflation and uncertainty in live music and elsewhere, 2023 promises to be the opening act of a complex but promising future. With demand for shows very high and…

guitarist on a live concert stage

How to Capitalize on the Rise of Co-Promotion in Live Music

By Umar Khan | January 28, 2023

Collaboration has always been a fundamental part of the music business, yet now it’s more important than ever. With shifting market dynamics and a rush of enthusiasm for live music post-Covid, co-promotion events are a…

guitarist on a live music venue stage

How to Set S.M.A.R.T. Goals for the Growth of Live Music Venues

By Juan Torres | December 23, 2022

The complexity of today’s live music world can feel overwhelming for even the most tried and tested industry insiders. Venue owners have to navigate an increasingly challenging marketplace, all while finding new marketing opportunities and…


Tips for Booking Agents to Keep Track of Financials and Artists

By Juan Torres | December 23, 2022

The shakeup of live music in the last few years has ushered in an era of rapidly shifting industry dynamics. While music professionals scramble to figure out how to tap into new revenue streams and…

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