Prism Blog

 Keeping you up to date on the live music industry's latest news, trends and technology.

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Pabst Theater Group
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Come and Take It Productions
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How to Structure Deals with Artists for Your Agency

By Juan Torres | September 1, 2022

Finding the sweet spot between event promotion expenses and revenue from ticket sales is the secret to generating a profit as an agency. The COVID-19 epidemic virtually affected all four corners of the world. The…

guitarist and singer on stage

Standing Out in Crowded Live Music Venue Markets

By Juan Torres | August 10, 2022

There’s no denying that live music generates a unique set of emotions that can’t be experienced by simply listening to recordings. Live performances are often more interactive and give listeners a chance to discover new…

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Effective Live Music Marketing Ideas for Today’s Concerts

By Juan Torres | August 4, 2022

Live music concerts are far from being pushed into the past, even after Covid-19 rocked the whole world and changed many things as we know them. In fact, it has become more important than ever…

female musician recording song

Should You Start Your Own Talent Booking Agency? –

By Juan Torres | August 1, 2022

The digital age has inherently quadrupled the ability to scout for talent, bringing recognition to new faces each and every day. Stumbling across the next skilled artist through social media platforms and online presence is…


Introducing Prism Deal Tracker

By Juan Torres | July 21, 2022

As a Prism user, you are likely already taking advantage of all of the awesome features of our platform, like easy calendar management, instant offer generation, and revenue and expense tracking. Now, you can leverage…

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A Quick Guide to Concert Budget Breakdowns for Music Venues

By Juan Torres | July 18, 2022

A live event is one of the best ways to showcase musical talent. It serves as a platform to have one’s voice heard — literally and figuratively — and share feelings and experiences. After all,…

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A Quick Guide for How to Promote a Concert on Social Media

By Juan Torres | June 20, 2022

Around 85% of concertgoers find out about events online, with 66% of fans claiming that they like learning about upcoming concerts on social media platforms. If we narrow the pool even more, more than half…

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What to Consider in Live Music Venue Design

By Juan Torres | June 1, 2022

Whether you have an intimate hole-in-the-wall or a massive theater, it’s essential to consider your live music venue design carefully. Single-use venues are quickly becoming a thing of the past, and your venue needs to…

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How to Promote a Music Festival in 2022

By Juan Torres | May 12, 2022

Although many headline tours have been slow to restart post-pandemic, outdoor festivals have experienced a massive boom since the return of live events. Fans are more ready than ever to attend concerts to see their…

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How to Find Bands to Play at Your Venue: Building Agent Relationships

By Juan Torres | May 9, 2022

Bands that were forced to cancel gigs during COVID are looking to book gigs at great venues to make up for lost time. And after the disappointment of having to live without live events for…

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