Prism Blog

 Keeping you up to date on the live music industry's latest news, trends and technology.

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Pabst Theater Group
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Come and Take It Productions
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Live Music Venue

What to Consider When Starting a Live Music Venue

By Joe Bell | April 12, 2022

Whether you already own a bar or restaurant and want to attract more customers, or you believe there’s room in the local market for a new space, starting a live music venue is always an…

live music venue with crowd

Tips for an Effective Concert Ticket Pricing Strategy

By Joe Bell | April 1, 2022

It’s no secret that the pandemic has been rough on everyone. But despite the ups and downs we’ve faced as a community, Americans are ready to return to their favorite activities. Over half of American…

live concert sound check staff

Navigating Concert Venue Staffing as Venues Reopen

By Joe Bell | March 23, 2022

As live music venues re-emerge from COVID and lockdowns, musicians and concertgoers alike are eager to get back to the stage. But with increased demands and health considerations, venue owners need to employ more people…

musical festival stage

Five Great Ideas for Music Festival Marketing Campaigns

By Joe Bell | March 10, 2022

It’s all too easy to fall into the trap of thinking that your festival’s tickets will fly off the shelves simply because we’ve been in a live entertainment drought for two years. Marketing is still…

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Prism and Etix Announce Integration Partnership To Instantly Update Show Financials In Real Time

By Joe Bell | February 7, 2022, the leader in live music management technology, has announced a partnership with Etix, the largest independent ticketing company in North America. The partnership provides an integration between the two technologies to update show financials…

woman hand on a laptop

How to Start a Booking Agency

By Joe Bell | February 2, 2022

As artistic talent returns to the stage, it’s a great time to look into how to start a booking agency. Not only can you help connect talent with venues to keep the return of the…

making a budget tracking finances

Music Venue Management: Moving Past Spreadsheets to Track Concert Budgets

By Juan Torres | January 18, 2022

After industry professionals took the time to figure out how to hold live shows and generate revenue safely in 2021, the new year holds a great deal of promise for a more normal landscape of…

live music booking platform scaled

A Booking Agency Platform Built for Live Music

By Joe Bell | January 5, 2022

The modern booking agent is expected to know their way around technology. Some of the top skills required for booking agents include proficiency in email communication and design, virtual client engagement, maintaining the company website,…

venue live music scaled

What You Need to Know About Music Venue Profitability

By Joe Bell | December 23, 2021

After the year and a half we’ve had, it’s a relief to be able to host live music events again. Throughout the COVID-19 pandemic, venue owners across the country were under immense pressure to stay…

venue management scaled

What Is a Venue Promoter Agreement and Why You Need One

By Joe Bell | December 15, 2021

At least 16 percent of American adults bought tickets for a live event last year. This statistic is a breath of fresh air for promoters after a lackluster season dominated by the Covid-19 pandemic. The…

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