The Ultimate Guide to Concert Promotion and Concert Management: Strategies for Success
Concerts are back to being one of the key driving forces of live entertainment. With concert attendance steadily climbing, supply costs stabilizing, and fans supremely motivated to chase great experiences, we appear to be entering…
Social Media Marketing for Concert Promotion: Tips and Tools
The concert market in 2024 looks to be strong and stable, setting up promoters to have another exciting year delivering unforgettable shows. Correlating with heavy ticket demand, fans are flocking to their favorite social media…
What Is a Music Promoter Contract and Why Do You Need One?
The best music promoters in the business have a profound impact on the bottom line of a concert. Nobody is better attuned to the audience and financial reality of a show, which is why concert…
Building New Revenue Streams for Your Live Music Venue
The demand for concerts might be as strong as ever, yet venue operators are facing a complex and rapidly shifting live music scene. How do venues satisfy fans and maximize revenue streams in a challenging,…
How to Determine What Ticket Prices Will Maximize Revenue
Figuring out concert ticket prices has always been one of the most difficult parts of the music business. Prices that are too high lead to low attendance, undercutting concessions and merch sales on top of…
A Report on the Concert Promotion Industry in the US
A turbulent stretch has led to a whirlwind of upside in the live music industry. With fan attendance broadly higher than before the pandemic, concerts have reasserted themselves as staples of American live entertainment. Concert…
Booking Agency Best Practices: Strategies for Successful Artist Representation
Musicians turn to booking agents because they need a leg up on the business side of the art form. They need a partner who is precise, knows the market inside and out, and will connect…
Concert Promotion Best Practices: Maximizing Success for Music Promoters
Concert promotion is as much art as it is science. Promoters need to take advantage of trends, find creative ways to generate enthusiasm, and ultimately connect fans to artists in fresh and exciting ways. And…
Live Music Industry and Mental Health: How Music Venues Can Show Support
Music venues are more than just places to hear the latest talent rock the stage on a memorable night out. For fans and music professionals alike, live music can offer an enormous boon to our…
Say Goodbye to Spreadsheets: How Live Music Management Software is Changing the Game
Promoting, managing, and growing live music events is complex. From keeping an accurate schedule to maintaining correct financial records, ticket sales, and more, thorough organization is critical to success. And yet, too many agents, promoters,…