Prism Blog

 Keeping you up to date on the live music industry's latest news, trends and technology.

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Prism Launches a Bulk Email Feature for Booking Agencies: Mail Merge

By Umar Khan | February 3, 2023

Here at Prism we pride ourselves on listening to our customers and consistently pumping out technology to unlock incredible efficiencies for the teams around the country making live music happen. That’s why we’re really excited…

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What to Expect from the Concert and Event Promotion Industry in 2023

By Juan Torres | January 30, 2023

If 2022 was the year of record inflation and uncertainty in live music and elsewhere, 2023 promises to be the opening act of a complex but promising future. With demand for shows very high and…

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How to Capitalize on the Rise of Co-Promotion in Live Music

By Umar Khan | January 28, 2023

Collaboration has always been a fundamental part of the music business, yet now it’s more important than ever. With shifting market dynamics and a rush of enthusiasm for live music post-Covid, co-promotion events are a…

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How to Set S.M.A.R.T. Goals for the Growth of Live Music Venues

By Juan Torres | December 23, 2022

The complexity of today’s live music world can feel overwhelming for even the most tried and tested industry insiders. Venue owners have to navigate an increasingly challenging marketplace, all while finding new marketing opportunities and…


Tips for Booking Agents to Keep Track of Financials and Artists

By Juan Torres | December 23, 2022

The shakeup of live music in the last few years has ushered in an era of rapidly shifting industry dynamics. While music professionals scramble to figure out how to tap into new revenue streams and…


Tips for Setting Growth Goals for Your Agency

By Juan Torres | November 25, 2022

As with many industries, certain time-tested methods have proven themselves to be essential in growing a successful music agency. Some of these strategies include developing a deep understanding of the agency’s music genre, advancing its…

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Prism Launches First-Ever Co-Pro System

By Juan Torres | November 21, 2022

At Prism, we’re proud of how closely we partner with venues, promoters and booking agencies   to serve the unique needs of the live music industry. Now, after a lot of partner requests, exploration and…

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The Event Management Software Features You Need to Get Your Act Together

By Juan Torres | November 3, 2022

What’s in Your Business Event Management Software?  As live music production moves into a period of very high expected growth, industry pros have endless opportunities to ride the wave as fans get back to rocking…

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How to Build Powerful Connections Between Artists, Venues, and Other Agencies

By Juan Torres | October 26, 2022

The music industry has never been more valuable, and yet many live-concert venues are struggling to find a lane in a complicated post-pandemic world. Even with more opportunities than ever to connect musicians with fans,…

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Key Elements for Successfully Growing a Booking Agency

By Juan Torres | October 17, 2022

How to ensure client happiness and expand through reputation Booking agents often perform a thankless job that happens mostly in the shadows. While agents are typically racing around hammering out details and putting out small…

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