Prism Blog

 Keeping you up to date on the live music industry's latest news, trends and technology.

Matt Beringer

Pabst Theater Group
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Come and Take It Productions
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MOKB Presents
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How Booking Software for Venues Can Streamline Artist Bookings

Navigating artist bookings can be a difficult task for venues. It’s a job that’s fraught with complexities and coordination challenges. Bookings require diligence, precision, and considerable time, from synchronizing multiple schedules to ensuring the accurate…

Looking for the right music venue booking software? Discover the essential features you need in your venue's next digital booking platform.

Expert Tips: How to Choose The Right Music Venue Booking Software

How is your music venue currently handling the booking process? Some venues still use an old-fashioned approach involving handwritten notes, paper calendars, spreadsheets, and a lot of luck. While those tried-and-true methods might have worked…

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The Ultimate Guide to Concert Promotion and Concert Management: Strategies for Success

Concerts are back to being one of the key driving forces of live entertainment. With concert attendance steadily climbing, supply costs stabilizing, and fans supremely motivated to chase great experiences, we appear to be entering…

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Social Media Marketing for Concert Promotion: Tips and Tools

The concert market in 2024 looks to be strong and stable, setting up promoters to have another exciting year delivering unforgettable shows. Correlating with heavy ticket demand, fans are flocking to their favorite social media…

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What Is a Music Promoter Contract and Why Do You Need One?

The best music promoters in the business have a profound impact on the bottom line of a concert. Nobody is better attuned to the audience and financial reality of a show, which is why concert…

Building New Revenue Streams for Your Live Music Venue

Building New Revenue Streams for Your Live Music Venue

The demand for concerts might be as strong as ever, yet venue operators are facing a complex and rapidly shifting live music scene. How do venues satisfy fans and maximize revenue streams in a challenging,…


How to Determine What Ticket Prices Will Maximize Revenue

Figuring out concert ticket prices has always been one of the most difficult parts of the music business. Prices that are too high lead to low attendance, undercutting concessions and merch sales on top of…

A Report on the Concert Promotion Industry in the US

A Report on the Concert Promotion Industry in the US

A turbulent stretch has led to a whirlwind of upside in the live music industry. With fan attendance broadly higher than before the pandemic, concerts have reasserted themselves as staples of American live entertainment. Concert…

Strategies for Successful Artist Representation

Booking Agency Best Practices: Strategies for Successful Artist Representation

Musicians turn to booking agents because they need a leg up on the business side of the art form. They need a partner who is precise, knows the market inside and out, and will connect…

Concert Promotion Best Practices: Maximizing Success for Music Promoters

Concert Promotion Best Practices: Maximizing Success for Music Promoters

Concert promotion is as much art as it is science. Promoters need to take advantage of trends, find creative ways to generate enthusiasm, and ultimately connect fans to artists in fresh and exciting ways. And…

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