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Promoting Your Next Event On Snapchat

By Prism Staff | December 19, 2019

Technology and the rise of algorithms continues to change how we interact on social media. The digitization of the marketing, pr, and advertising sector has made competition on these platforms increasingly tough. Organic reach on…

Top 5 Venues in Brooklyn That Offer More Than Just Live Music

By Prism Staff | December 13, 2019

Music venues are a sanctuary space that most of us find comfort and a sense a home at when visiting them. Whether it be an intimate gig or a large arena, there’s a space out…

Concert Safety 101: Keeping Your Venue Secure Before, During, and After Your Event

By Emily Garcia | December 11, 2019

Bright lights, artists coming to life onstage, energized crowds singing along to every word — a lot goes into the experience of a memorable show. A lot, however, can also go wrong at these shows.…

Addiction Resources for the Nightlife Industry

By Dan Weiss | December 6, 2019

It’s no secret that the performing arts is one of the most (if not the most) at-risk industries for addiction considering the close proximity and constancy of drugs and alcohol, which have been glamorized for…

Pre-Show: How To Engage With The Audience At Your Venue

By Prism Staff | December 5, 2019

We’ve all been there. We’re so excited to see the artist playing that we arrive to the venue early. Like pre-opening act, merch table just got set up early.  Depending on the size of the…

How To Promote Your Tour through Twitter

By Prism Staff | November 26, 2019

As users shy away from using Facebook in their daily lives, more and more bands, venues, and promoters have fled to Twitter in order to help promote their shows and tours. It might seem weird…

From Cornfields to Downtown: John Ugolini Tells the Story of Kickstand Productions

By Tzvi Gluckin | November 18, 2019

John Ugolini launched his company, Kickstand Productions, after graduating from Northern Illinois University in 2004. He learned the ropes booking rooms in secondary markets in central Illinois before moving into Chicago about a decade ago.…

How to Play Music on Your Venue’s PA (Without Getting Sued)

By Max Freedman | November 13, 2019

Try to picture complete silence between the opener and headliner at your venue. Difficult, right? It’s not just crowd clatter that contributes to that between-set buzz—your venue likely plays recorded music over the PA as…

Staying Plugged In: The 5 Best Podcasts for Concert Promoters and Venue Owners

By Donovan Farley | November 7, 2019

Music promotion is, to put it mildly, not an exact science. Already a wildly unpredictable gambit, the last 20 years or so have seen innumerable sea changes to the business of music promotion and venue…

An Overview of Ticket Resale Then, Now, and Soon

By Max Freedman | November 5, 2019

Although many venues, artists, and primary ticket sellers have taken umbrage with secondary ticket sellers, ticket resale is here to stay. The multi-billion-dollar resale industry comprises a wide variety of competing entities that resell tickets…

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