Posts by Matt Ford - Founder and CEO
9 Tips to Make Your Live Music Venue More Successful
Live music venues are entering uncharted waters as the industry experiences rapid growth. With promoters and venue operators striving to create unique experiences for bands and audiences, the competition is fierce. As crowds return to live events, venues have the opportunity to fine-tune their operations and refocus on long-term goals to build their businesses. While…
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How to Take Advantage of Live Nation’s 2023 Concert Week Promotion
Live Nation’s Concert Week was one of the success stories of live music in 2022. With more than 2.2 million tickets sold, the event reached more fans than in 2018 or 2019 and paved the way for a nationwide celebration of live music. But Live Nation isn’t the only promoter figuring out how to turn…
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Discover an Agency Game Changer for Partner Collaboration — Introducing Connected Show: Automated Import
It’s no secret that a key component of success in the live music industry is operational efficiency. At Prism, we’re extremely proud to announce our newest feature designed to take partner collaboration to the next level — Connected Show: Automated Import. Experience unparalleled efficiency and coordination Connected Show: Automated Import is a revolutionary feature in…
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How Do Today’s Concert Promoters Find Artists?
Being a concert promoter can be one of the most rewarding roles in live music management, but it’s also one of the most varied and challenging. A passion for going where the music takes you is a must! However, we’ve noticed that the best promoters tend to balance passion and spontaneity with a bedrock of…
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Marketing Concerts at Small and Large Venues: Key Differences To Know
The versatility of live music continues to be one of the hallmarks of the music industry. While the biggest events tend to get the most publicity, audiences can often feel the strength of live music at the most intimate of local venues, where they come to make a closer connection with their favorite artists. As…
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How To Go From Independent Booking Agent to Building a Boutique Agency
Establishing an independent booking agency is no easy feat. It requires meticulous attention to detail and top-notch organization in the fiercely competitive live music industry. But for many, running a one-person operation is just the beginning, and the ultimate goal is to transform it into a successful boutique agency capable of expanding into new territories.…
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Tips for Creating the Essential Concert Promoter Business Plan
Despite being one of the most important things you will do, many concert promoters still wonder if they need a business plan. Although it’s tempting to be in the mindset that “this is the goal, now reach it by whatever means,” a more detailed plan that prepares you for the best and worst while organizing…
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Unlock the Power of Data Insights with Enhanced Data Tracking from Prism
At Prism, we understand the importance of data insights in driving success in the live music and events industry. That’s why we’re proud to announce the launch of Enhanced Data Tracking. Get ready to raise the bar! With this premium feature, you can add a layer of math to anything inside of Prism and gain…
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Prism Launches a Bulk Email Feature for Booking Agencies: Mail Merge
Here at Prism we pride ourselves on listening to our customers and consistently pumping out technology to unlock incredible efficiencies for the teams around the country making live music happen. That’s why we’re really excited to share Mail Merge. It’s a tool that will save you countless hours on repetitive emails, follow ups and communication…
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What to Expect from the Concert and Event Promotion Industry in 2023
If 2022 was the year of record inflation and uncertainty in live music and elsewhere, 2023 promises to be the opening act of a complex but promising future. With demand for shows very high and supply chain issues showing signs of easing, the concert and event promotion industry is filled with new opportunities for music…
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