Blog Category
Keeping you up to date on the latest news, trends and technology.
Five Great Ideas for Music Festival Marketing Campaigns
It’s all too easy to fall into the trap of thinking that your festival’s tickets will fly off the shelves simply because we’ve been in a live entertainment drought for two years. Marketing is still…
Prism and Etix Announce Integration Partnership To Instantly Update Show Financials In Real Time
Prism.fm, the leader in live music management technology, has announced a partnership with Etix, the largest independent ticketing company in North America. The partnership provides an integration between the two technologies to update show financials…
How to Start a Booking Agency
The historically high demand for live music has made it an ideal time to harness the dream of starting a music booking agency. Despite the challenging environment, booking agency owners who find their niche can…
Music Venue Management: Moving Past Spreadsheets to Track Concert Budgets
After industry professionals took the time to figure out how to hold live shows and generate revenue safely in 2021, the new year holds a great deal of promise for a more normal landscape of…
A Booking Agency Platform Built for Live Music
The modern booking agent is expected to know their way around technology. Some of the top skills required for booking agents include proficiency in email communication and design, virtual client engagement, maintaining the company website,…
What You Need to Know About Music Venue Profitability
After the year and a half we’ve had, it’s a relief to be able to host live music events again. Throughout the COVID-19 pandemic, venue owners across the country were under immense pressure to stay…
What Is a Venue Promoter Agreement and Why You Need One
At least 16 percent of American adults bought tickets for a live event last year. This statistic is a breath of fresh air for promoters after a lackluster season dominated by the Covid-19 pandemic. The…
Prism Launches Much Anticipated Agency Platform
Prism, the leader in live music management software, has launched its highly anticipated agency platform. Utilizing a recent $8M Series A fund, Prism adds agency support to its management platform offerings. The Agency platform takes…
Concert Marketing Guide – The Short Version
Good concert marketing requires creativity and a plan. The marketing plan is essential, as it lays out the strategy you and your team will use to ensure you have a successful event and sell tickets.…
9 Benefits of Artist Booking Agency Software
Considering that breaking an artist into a major market can cost $2 million, managing artist bookings requires finesse, attention to detail and a high degree of organization. It involves a lot of site visits and…