Posts by Matt Ford - Founder and CEO
The bare minimum you need to know about naloxone
Over the last month, media outlets everywhere attempted to put the last decade into perspective—reflecting on the changes in our culture, political landscape, and beyond. Unfortunately, one of the stories that dominated the headlines through the latter half of the 2010s was the staggering toll caused by the opioid crisis. The Center for Disease Control…
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Need-to-Know Tips about Social Media Marketing for Events and Venues
A decade feels like a lifetime in the fast-paced world of social media. To put it in perspective, 2010 was the year Instagram and Pinterest were launched, and Snapchat didn’t even exist. As 2020 starts, a strong social media presence is indispensable for businesses of all kinds, with venue owners and concert promoters being no…
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Dayton Rising: Interview with Victoria Theatre Association’s Ty Sutton
Ty Sutton is the President and CEO of the Victoria Theatre Association, a nonprofit based in Dayton, OH that owns and operates multiple performing arts venues, ranging from a 199-seat black box theater to a 2500-seat performing arts center. Prism’s first performing arts client employs 100 people across different venues and buys talent for about…
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How To Ensure You Are Booking Music Acts That Aren’t Problematic
It’s a story heard time and time again: A prominent venue was set to host a performer or festival, but showgoers quickly voiced their objections to the artist or event’s social stances. In response, the venue either stayed committed to putting on the show and further angered showgoers, or it canceled the show and assured…
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Promoting Your Next Event On Snapchat
Technology and the rise of algorithms continues to change how we interact on social media. The digitization of the marketing, pr, and advertising sector has made competition on these platforms increasingly tough. Organic reach on Facebook, and even Instagram is no longer really possible. Meanwhile, both consumers and music fans have become increasingly smarter, not…
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Top 5 Venues in Brooklyn That Offer More Than Just Live Music
Music venues are a sanctuary space that most of us find comfort and a sense a home at when visiting them. Whether it be an intimate gig or a large arena, there’s a space out there to cater to everyone’s needs when seeing their favorite artists. In some cases, music venues go above and beyond…
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Concert Safety Tips: Keeping Your Event Venue Safe & Secure
Bright lights, artists coming to life onstage, energized crowds singing along to every word — a lot goes into the experience of a memorable show. A lot, however, can also go wrong at these shows. When it comes to running a venue, making sure every attendee has a fantastic time from beginning to end is…
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Addiction Resources for the Nightlife Industry
It’s no secret that the performing arts is one of the most (if not the most) at-risk industries for addiction considering the close proximity and constancy of drugs and alcohol, which have been glamorized for decades as a whole third of a credo many in the entertainment world still live by: “sex, drugs, and rock’n’…
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Pre-Show: How To Engage With The Audience At Your Venue
We’ve all been there. We’re so excited to see the artist playing that we arrive to the venue early. Like pre-opening act, merch table just got set up early. Depending on the size of the act in town, this could also involve waiting in line outside – in the cold or rain, until the doors…
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How To Promote Your Tour through Twitter
As users shy away from using Facebook in their daily lives, more and more bands, venues, and promoters have fled to Twitter in order to help promote their shows and tours. It might seem weird — tweeting can seem like sending a thought into a giant void, but in reality, there are a lot of…
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