Posts by Juan Torres
Social Media Marketing for Concert Promotion: Tips and Tools
The concert market in 2024 looks to be strong and stable, setting up promoters to have another exciting year delivering unforgettable shows. Correlating with heavy ticket demand, fans are flocking to their favorite social media outlets to link up with other enthusiasts, buy swag, and make plans to be a part of the next event.…
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Building New Revenue Streams for Your Live Music Venue
The demand for concerts might be as strong as ever, yet venue operators are facing a complex and rapidly shifting live music scene. How do venues satisfy fans and maximize revenue streams in a challenging, tech-dominated environment? Many of the time-honored basics for successful venue management still apply (you still need great artists and top-notch…
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How to Determine What Ticket Prices Will Maximize Revenue
Figuring out concert ticket prices has always been one of the most difficult parts of the music business. Prices that are too high lead to low attendance, undercutting concessions and merch sales on top of lower ticket revenue. Overcompensate with prices that are too low and you still end up with lowered revenue—with the added…
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Live Music Industry and Mental Health: How Music Venues Can Show Support
Music venues are more than just places to hear the latest talent rock the stage on a memorable night out. For fans and music professionals alike, live music can offer an enormous boon to our mental health. Regular doses of live music can enhance our minds and bodies, turning our stress into beneficial energy that…
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Say Goodbye to Spreadsheets: How Live Music Management Software is Changing the Game
Promoting, managing, and growing live music events is complex. From keeping an accurate schedule to maintaining correct financial records, ticket sales, and more, thorough organization is critical to success. And yet, too many agents, promoters, and venues still rely on spreadsheets and physical documents. The status quo might be comfortable, but it isn’t always effective…
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What is Web3 and How is it Revolutionizing the Live Music Industry?
The third generation of the internet is upon us. And, for the live music management industry, it comes at exactly the right time. Web3, at its core, is about users beginning to take ownership of the content published and shared online. In an age where artists can connect with their fans more than ever before,…
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The Best Music Marketing Tools for Promoting and Selling Out Shows
Successful promoters utilize a range of marketing tools to maximize a concert’s potential. The right instruments let promoters stay in tune with the audience, seize opportunities, and ultimately sell out more shows. Just as important as the tools themselves, being able to adjust strategies to stay ahead is a hallmark of the best music promoters.…
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Emerging Trends and Predictions for Live Music Businesses During 2023
The live music industry continues to emerge from the aftereffects of the pandemic like a phoenix from the ashes. 2022 was a historic year, as evidenced by more than 13% growth in revenue among the global top 200 tours compared to 2019. Meanwhile, research agency Technavio predicts that the live music industry will continue to…
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The Changing Role of Music Agents in the Digital Age
Anyone familiar with the music industry knows: the last decade has seen a degree of change that is impossible to compare with any other period in its history. We’ve moved firmly into the digital age, with streaming revenue rising by double digits every year and accounting for nearly 85% of revenue in the industry. More…
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The Impact of Music Business Management Software on the Industry
Music pros need to be better equipped than ever as the industry grows into robust projections. To meet the intense demand, promoters and agents need to find a way to master the modern bookkeeping process. The days of being able to wing it are over, and professionals who successfully automate key elements of their infrastructure…
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