Posts by Juan Torres
What to Expect from the Concert and Event Promotion Industry in 2023
If 2022 was the year of record inflation and uncertainty in live music and elsewhere, 2023 promises to be the opening act of a complex but promising future. With demand for shows very high and supply chain issues showing signs of easing, the concert and event promotion industry is filled with new opportunities for music…
Read More
How to Set S.M.A.R.T. Goals for the Growth of Live Music Venues
The complexity of today’s live music world can feel overwhelming for even the most tried and tested industry insiders. Venue owners have to navigate an increasingly challenging marketplace, all while finding new marketing opportunities and operating leaner. Mapping out an achievable plan has never been more critical for music venues hoping to thrive in the…
Read More
Tips for Booking Agents to Keep Track of Artists and Financials
The shakeup of live music in the last few years has ushered in an era of rapidly shifting industry dynamics. While music professionals scramble to figure out how to tap into new revenue streams and maintain clients, staying organized on the bookkeeping side has never been more critical to success. Booking agents who have a…
Read More
Tips for Setting Growth Goals for Your Agency
As with many industries, certain time-tested methods have proven themselves to be essential in growing a successful music agency. Some of these strategies include developing a deep understanding of the agency’s music genre, advancing its reputation industry-wide as being reliable, professional, and well-organized, and last but not least, growing an agency by networking and making…
Read More
Prism Launches First-Ever Co-Pro System
At Prism, we’re proud of how closely we partner with venues, promoters and booking agencies to serve the unique needs of the live music industry. Now, after a lot of partner requests, exploration and testing we’re excited to share with you the world’s first Co-Pro system! Our latest add-on premium feature takes the innovative…
Read More
The Event Management Software Features You Need to Get Your Act Together
What’s in Your Business Event Management Software? As live music production moves into a period of very high expected growth, industry pros have endless opportunities to ride the wave as fans get back to rocking out at concerts. With more ways than ever to connect artists with fans, the forward-thinking booking agent or venue manager…
Read More
How to Build Powerful Connections Between Artists, Venues, and Other Agencies
The music industry has never been more valuable, and yet many live-concert venues are struggling to find a lane in a complicated post-pandemic world. Even with more opportunities than ever to connect musicians with fans, laying the groundwork for successful shows can feel nearly impossible without the right tools and outlook. Despite the complexity, however,…
Read More
Key Elements for Successfully Growing a Booking Agency
How to ensure client happiness and expand through reputation Booking agents often perform a thankless job that happens mostly in the shadows. While agents are typically racing around hammering out details and putting out small fires, the best agents hide the brush strokes and make it seem like it’s all just part of the plan.…
Read More
How to Structure Deals with Artists for Your Agency
Finding the sweet spot between event promotion expenses and revenue from ticket sales is the secret to generating a profit as an agency. The COVID-19 epidemic virtually affected all four corners of the world. The entertainment and music industries have incurred severe losses due to closed theaters, canceled tours, increased health constraints, and home-bound music…
Read More
Standing Out in Crowded Live Music Venue Markets
There’s no denying that live music generates a unique set of emotions that can’t be experienced by simply listening to recordings. Live performances are often more interactive and give listeners a chance to discover new music and artists. Additionally, live venues offer a sense of community since listeners are surrounded by others who share their…
Read More