Posts by Juan Torres
Emerging Trends and Predictions for Live Music Businesses During 2023
The live music industry continues to emerge from the aftereffects of the pandemic like a phoenix from the ashes. 2022 was a historic year, as evidenced by more than 13% growth in revenue among the global top 200 tours compared to 2019. Meanwhile, research agency Technavio predicts that the live music industry will continue to…
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The Changing Role of Music Agents in the Digital Age
Anyone familiar with the music industry knows: the last decade has seen a degree of change that is impossible to compare with any other period in its history. We’ve moved firmly into the digital age, with streaming revenue rising by double digits every year and accounting for nearly 85% of revenue in the industry. More…
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The Impact of Music Business Management Software on the Industry
Music pros need to be better equipped than ever as the industry grows into robust projections. To meet the intense demand, promoters and agents need to find a way to master the modern bookkeeping process. The days of being able to wing it are over, and professionals who successfully automate key elements of their infrastructure…
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9 Tips to Make Your Live Music Venue More Successful
Live music venues are entering uncharted waters as the industry experiences rapid growth. With promoters and venue operators striving to create unique experiences for bands and audiences, the competition is fierce. As crowds return to live events, venues have the opportunity to fine-tune their operations and refocus on long-term goals to build their businesses. While…
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How Do Today’s Concert Promoters Find Artists?
Being a concert promoter can be one of the most rewarding roles in live music management, but it’s also one of the most varied and challenging. A passion for going where the music takes you is a must! However, we’ve noticed that the best promoters tend to balance passion and spontaneity with a bedrock of…
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Marketing Concerts at Small and Large Venues: Key Differences To Know
The versatility of live music continues to be one of the hallmarks of the music industry. While the biggest events tend to get the most publicity, audiences can often feel the strength of live music at the most intimate of local venues, where they come to make a closer connection with their favorite artists. As…
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A Venue Manager’s Checklist for Effective Concert Schedule Planning
Looking to capitalize on the recent surge in live music ticket sales? As the industry booms following a period of uncertainty, venue managers must prepare for flawless event execution. The success of your events and the satisfaction of your event partners will directly impact your ability to benefit from the growing interest in live music…
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Effective Live Music Marketing Ideas for Today’s Concerts
Live music concerts are back in a big way, with concert attendance at record highs. It seems people are seeking in-person experiences more than ever, and who better to provide those events than venues that deliver incredible live music? Before Covid-19, a Nielsen report found that more than half (52%) of the U.S. population enjoyed…
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How To Go From Independent Booking Agent to Building a Boutique Agency
Establishing an independent booking agency is no easy feat. It requires meticulous attention to detail and top-notch organization in the fiercely competitive live music industry. But for many, running a one-person operation is just the beginning, and the ultimate goal is to transform it into a successful boutique agency capable of expanding into new territories.…
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What to Expect from the Concert and Event Promotion Industry in 2023
If 2022 was the year of record inflation and uncertainty in live music and elsewhere, 2023 promises to be the opening act of a complex but promising future. With demand for shows very high and supply chain issues showing signs of easing, the concert and event promotion industry is filled with new opportunities for music…
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