After a popular fireside chat at NIVA a few weeks ago, Matt Ford and Pat Hannigan, Co-Founder & CTO of Hive, sat down to continue the conversation around one of the biggest topics shaping live events today: AI.

In this episode, Matt and Pat talk about how AI is moving beyond the hype and into the day-to-day workflows that help live event teams save time, make smarter decisions, and sell more tickets.

They cover everything from Hive's new AI-powered Marketing Assistants to Prism's MCP server and Insights, plus where AI fits (and doesn't) in the future of live events.

In this episode, you'll learn:

• How Hive's AI Marketing Assistants help teams automate campaigns without losing the human touch
• Why "default good marketing" is becoming the new standard for venues and promoters
• How AI is improving booking decisions with better data—not replacing instinct
• How Prism's MCP server connects AI directly to your event data and workflows
• Why verified ticketing data is changing the way promoters evaluate shows
• Where AI still falls short and why humans remain essential to great live events

Whether you're booking shows, building marketing campaigns, or simply trying to understand where AI is headed, this conversation is packed with practical insights you can apply today.

Explore the tools featured in this episode:

• Insights AI Demo: See how Insights AI analyzes artists, evaluates live offers, surfaces untapped booking opportunities, and delivers instant, data-backed recommendations. Watch the demo.
• Hive AI Assistants Demo: See how Hive AI Assistants help event marketers move faster, personalize smarter, and turn audience data into action. Watch the demo.