The live music industry runs on ticket sales, but still can’t agree on who owns the data behind them.

In this episode, Matt Washburn of Atlas Touring joins us to dig into one of the most debated and least resolved topics in the business: should promoters share ticket buyer data?

It’s a conversation we’ve had a hundred times, but Matt Washburn brings a perspective that’s rare. As an agent, he’s unusually thoughtful about the promoter side, which makes for a more honest and nuanced discussion than most.

But we don’t stop there. We also get into AI, fan behavior shifts, and what it actually takes to stay competitive right now.

Inside the Episode:

• Why the fight over ticket buyer data still isn’t settled, and what both sides get wrong
• Who actually benefits from data sharing, and who has the most to lose
• How siloed data is holding the industry back
• Where Prism’s Insights product fits into the future of booking decisions
• How AI could reshape routing, offers, and forecasting
• What’s changing in fan buying behavior and why it matters more than ever
• How Atlas Touring rebuilt their internal workflows
• A bigger picture look at where the industry is headed and what it takes to survive in it