Inside Etix: 100 Million Tickets, Secondary Markets, All-In Pricing & AI
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In this episode of The Live Music Industry Podcast, Matt Ford sits down with Chris Battaglino (Chief Product Officer at Etix) and Michael Reklis (Director of Sales, Music Venues at Etix) for a candid conversation about ticketing at scale. From clubs to arenas to international markets, they unpack what it takes to serve thousands of venues while navigating resale, dynamic pricing, AI, and the broader economic shifts impacting live events.
In this episode, they cover:
- The scale of Etix — 100M+ tickets annually across clubs, PACs, arenas, fairs, and international markets
- Product strategy at scale — how to build for 600+ music venues while supporting wildly different event types
- Integrated resale (Seat Relay) — waitlists, peer-to-peer selling, and protecting chain of ownership
- Dynamic pricing — giving venues control with floors, ceilings, and velocity-based triggers
- All-in pricing — what’s actually happening to sales and consumer behavior
- The secondary market problem — venue control vs. the “Wild West” of speculative resale
- The state of the economy — consumer confidence, discretionary spend, and what 2026 might look like
- AI in ticketing — from internal product development to the future of agent-based ticket buying
It’s a practical, honest look at how ticketing operators are thinking about control, transparency, and the next era of live event technology.
