In this episode of The Live Music Industry Podcast, Matt Ford sits down with David Zamora, Founder & CEO of ⁠Zamora Live⁠, one of the most active independent Latin promoters in the U.S.

David shares how his family’s Chicago operation grew from booking bands in a restaurant basement into a company promoting arena and stadium tours nationwide. They unpack what makes the Latin live music market structurally and culturally different, why independence has lasted longer in Latin touring, and how economics shift from clubs to stadiums.

The conversation also explores the real-world impact of immigration policy on live events, including a moment when ICE activity and National Guard presence in Chicago affected ticket sales ahead of a major community show.

A candid look at scale, resilience, and what it takes to build an independent live music business today.