Your events are only as strong as the operations behind them.
Leading independent venues and promoters are moving beyond spreadsheets, disconnected tools, and manual processes — building smarter systems that bring their data, workflows, AI, and automation together.
In this info session, Matt Ford, former venue owner and founder of Prism, will share the operations playbook we’re seeing successful promoters use today — and show how Prism is becoming the infrastructure behind a more connected, AI-powered way of working.
You’ll see how teams are:
- Building a reliable system of record for event, deal, and financial data
- Standardizing and automating offers, settlements, reporting, and other core workflows
- Connecting Prism with ChatGPT, Claude, and Perplexity to create agentic workflows powered by their own operational data
- Reducing repetitive manual work and getting faster access to the information their teams need
- Improving visibility into event profitability and making more informed decisions
- Using Insights and real-time data to forecast demand and book with more confidence
Whether you manage one room or a full portfolio, you’ll leave with a look at how leading operators are building a smarter, more scalable live events business.
What You’ll Learn:
Why better booking infrastructure leads to more accurate, scalable operations
How promoters are connecting Prism with ChatGPT, Claude, and Perplexity
What agentic booking workflows can look like in practice
Where automation can eliminate repetitive work across booking, settlements, and reporting
How stronger operational data leads to better financial and booking decisions
About the Speaker:
After 15+ years in the live music industry running venues, producing festivals, and promoting shows, Matt founded Prism in 2017 to give independents a better way to manage the business of live events. Prism now powers over 3,000 venues and 330 organizations nationwide.
Industry Leaders are Choosing Us
Prism is being used to plan hundreds of thousands of concerts & live events at over 2,500 venues worldwide.
Proud Supporter of NIVA Since Day One
What Is Prism?
Prism is the all-in-one platform built to power live event operations. It gives venues and promoters one system to manage events, streamline workflows, track financials, and make smarter decisions with real-time data.
Why Prism?
Run your live events business with less manual work and more confidence.
Prism brings your event operations into one connected platform, giving your team a reliable system of record from planning and offers through settlement and reporting.
Automate repetitive workflows, keep event and financial data accurate, understand profitability, and use real-time Insights to make smarter decisions before and after the show.
Less time managing spreadsheets. Fewer costly errors. More visibility into your business.
