Prism Blog

Welcome to the Prism Blog, your go-to source for insights and trends in the music industry. Dive into expert advice on using our artist management software and stay ahead of the curve with tips on maximizing your live music management software experience.

Matt Beringer

Pabst Theater Group
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Come and Take It Productions
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MOKB Presents
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Prioritizing Accessibility: Giving Everyone the Best Seat in the House

Although venues are legally required to make themselves accessible to disabled people, many disabled music lovers can recount plenty of times when they’ve felt unwelcome at shows. The law isn’t the only reason a good…

Pitching Yourself to Promoters and Venues: A Guide for Artists

It should be simple enough for a musician to let a promoter know you want them to book you and why. That is, if there weren’t thousands of other artists doing that very same thing…

Six Venues Worth Traveling For

Chances are if you’re a music fan, you’ve visited your local dive bar, concert hall, or mid-sized indie venue more than once. Which is cool—local landmarks, coupled with a brew and a ballad have been…

How to Promote a Concert: Building Relationships with Local Press

Booking the best calendar of events and assembling the best marketing plan will put any music promoter in good standing—but no business can truly thrive in a vacuum. You know how to promote a concert…

It’s [Not] Only Rock ’N’ Roll: Creative, Venue-Filling Alternatives to DJs and Bands

DJs and bands are great, but some venues and promoters are experimenting with creative alternatives to discover new audiences. One example—which gives new meaning to the term, “ridiculous”—is the Kaiju Big Battel. Part professional wrestling,…

How to Involve Radio in Your Promotional Strategy

It’s one thing to sponsor social media posts about your upcoming shows, but it’s another to engage directly with music lovers in your region. The music listeners in your community are the people most likely…

Using Twitter to Grow Your Venue’s Following

Social media is a dicey proposition for any business – trying to extend a hand from your company to customers that they can identify as a friend rather than an extension of the advertising barrage…

How to Make The Most Out of Your Music Performance Contracts

A music performance contract is an agreement between a booking agent and a venue to eliminate payment disagreements and clarify performance expectations and provisions. It protects the rights of both the venue and the music…

Secrets to Talent Booking

Talent Booking Isn’t Always Easy If you’re a talent buyer, you know it can be challenging to find the right bands, negotiate the right price, find the right date and get the audience in the…

4 Booking Strategies for Talent Buyers

The Increasing Challenges for Talent Buyers Talent buyers are an integral part of the live music industry. They are responsible for booking the talent for a venue or event, such as a live music festival,…

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