Prism Blog

Welcome to the Prism Blog, your go-to source for insights and trends in the music industry. Dive into expert advice on using our artist management software and stay ahead of the curve with tips on maximizing your live music management software experience.

Matt Beringer

Pabst Theater Group
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Come and Take It Productions
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MOKB Presents
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How to Promote a Concert: A Digital Advertising Primer

As more and more content is published online regardless of what happens to print, creating digital ads is a bet that’s only getting safer with each passing year for advertising your band’s or venue’s upcoming…

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CIVL – Chicago Independent Venue League

In cities around the world, once thriving independent art scenes are under siege by big corporations. A perfect case study of this fight comes in the form of Chicago’s music scene and its battle over…

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How to Promote a Concert: Accessing Arts Funding

Most are aware that there are grants for funding local performing arts, but not everyone knows how to access them. It often depends on your location; the famous Red Rocks amphitheater has helped make Denver…

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From Apps to VR: New Live Music Technologies To Look Out For

There was a time when the idea of incorporating “technology” into your concert venue meant making certain the strobe lights were plugged in. But there more ways than ever to enhance the concert experience these…

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Six Venues From Film and Television

From The Bronze on Buffy The Vampire Slayer to The Peach Pit on Beverly Hills, 90210 TV shows and films are filled with fake clubs where the music is never so loud that the characters…

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How to Promote a Concert: Using Facebook Events

In the vast and seemingly unending sea of content that is Facebook, it can be exceedingly difficult to stand out. It is not, however, the Sisyphian task it may seem on the surface. Facebook’s current…

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A Brief and Semi-Complete History of Concert Photography

Photography was invented in 1822 by the French inventor Nicéphore Niépce. But as cool as it would have been to see actual images of lisztomania in action, the average photographic exposure in his newly invented…

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Prioritizing Accessibility: Giving Everyone the Best Seat in the House

Although venues are legally required to make themselves accessible to disabled people, many disabled music lovers can recount plenty of times when they’ve felt unwelcome at shows. The law isn’t the only reason a good…

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Pitching Yourself to Promoters and Venues: A Guide for Artists

It should be simple enough for a musician to let a promoter know you want them to book you and why. That is, if there weren’t thousands of other artists doing that very same thing…

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Six Venues Worth Traveling For

Chances are if you’re a music fan, you’ve visited your local dive bar, concert hall, or mid-sized indie venue more than once. Which is cool—local landmarks, coupled with a brew and a ballad have been…

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