Posts by Matt Ford - Founder and CEO
Introducing Prism Deal Tracker
As a Prism user, you are likely already taking advantage of all of the awesome features of our platform, like easy calendar management, instant offer generation, and revenue and expense tracking. Now, you can leverage Deal Tracker as a convenient tool to track all of your deals in one place along with these other features.…
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A Quick Guide to Concert Budget Breakdowns for Music Venues
A live event is one of the best ways to showcase musical talent. It serves as a platform to have one’s voice heard — literally and figuratively — and share feelings and experiences. After all, music has always been an outlet for self-expression. But what many people don’t know is that behind the bright lights…
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What to Consider in Live Music Venue Design
Whether you have an intimate hole-in-the-wall or a massive theater, it’s essential to consider your live music venue design carefully. Single-use venues are quickly becoming a thing of the past, and your venue needs to adapt to modern times. “Design” doesn’t just mean the architecture or the furniture decorating the space. Sure, those things are…
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How to Promote a Music Festival in 2022
Although many headline tours have been slow to restart post-pandemic, outdoor festivals have experienced a massive boom since the return of live events. Fans are more ready than ever to attend concerts to see their favorite artists, and festivals offer the opportunity to get a full day or weekend’s worth of live music. But as…
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How to Find Bands for a Venue: Building Agent Relationships
Live music is the heartbeat of any great venue. Whether you’re running a small club or a mid-sized concert hall, booking the right bands can make or break your reputation. But with countless artists vying for spots and industry connections being everything, knowing how to find a band for a venue isn’t just about scrolling…
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What to Consider When Starting a Live Music Venue
Whether you already own a bar or restaurant and want to attract more customers, or you believe there’s room in the local market for a new space, starting a live music venue is always an enticing idea. We know that Billboard’s list of shuttered venues paints a daunting picture of the industry, but now that…
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Tips for an Effective Concert Ticket Pricing Strategy
It’s no secret that the pandemic has been rough on everyone. But despite the ups and downs we’ve faced as a community, Americans are ready to return to their favorite activities. Over half of American consumers have demonstrated an interest in splurging on a treat for themselves as a kind of post-pandemic revenge spending. For…
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Navigating Concert Venue Staffing as Venues Reopen
As live music venues re-emerge from COVID and lockdowns, musicians and concertgoers alike are eager to get back to the stage. But with increased demands and health considerations, venue owners need to employ more people than before the pandemic. Although unemployment rates have been at their lowest since March 2020 (4% as of January 2022),…
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Five Great Ideas for Music Festival Marketing Campaigns
It’s all too easy to fall into the trap of thinking that your festival’s tickets will fly off the shelves simply because we’ve been in a live entertainment drought for two years. Marketing is still an essential part of making a music festival as successful as possible. Look at South by Southwest (SXSW). SXSW is…
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Prism and Etix Announce Integration Partnership To Instantly Update Show Financials In Real Time
Prism.fm, the leader in live music management technology, has announced a partnership with Etix, the largest independent ticketing company in North America. The partnership provides an integration between the two technologies to update show financials in real-time as each ticket is sold. “We’re thrilled to launch our ticketing integration with Etix. This partnership will demonstrate…
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