Posts by Matt Ford - Founder and CEO
Booking Agency Best Practices: Strategies for Successful Artist Representation
Musicians turn to booking agents because they need a leg up on the business side of the art form. They need a partner who is precise, knows the market inside and out, and will connect them with the widest possible audience. Even the most do-it-yourself artist still needs a professional who can help solidify–or expand–their…
Read MoreConcert Promotion Best Practices: Maximizing Success for Music Promoters
Concert promotion is as much art as it is science. Promoters need to take advantage of trends, find creative ways to generate enthusiasm, and ultimately connect fans to artists in fresh and exciting ways. And they must do it all within a tight budget. Though there is no surefire way to maximize the potential of…
Read MoreLive Music Industry and Mental Health: How Music Venues Can Show Support
Music venues are more than just places to hear the latest talent rock the stage on a memorable night out. For fans and music professionals alike, live music can offer an enormous boon to our mental health. Regular doses of live music can enhance our minds and bodies, turning our stress into beneficial energy that…
Read MoreSay Goodbye to Spreadsheets: How Live Music Management Software is Changing the Game
Promoting, managing, and growing live music events is complex. From keeping an accurate schedule to maintaining correct financial records, ticket sales, and more, thorough organization is critical to success. And yet, too many agents, promoters, and venues still rely on spreadsheets and physical documents. The status quo might be comfortable, but it isn’t always effective…
Read MoreWhat is Web3 and How is it Revolutionizing the Live Music Industry?
The third generation of the internet is upon us. And, for the live music management industry, it comes at exactly the right time. Web3, at its core, is about users beginning to take ownership of the content published and shared online. In an age where artists can connect with their fans more than ever before,…
Read MoreThe Best Music Marketing Tools for Promoting and Selling Out Shows
Successful promoters utilize a range of marketing tools to maximize a concert’s potential. The right instruments let promoters stay in tune with the audience, seize opportunities, and ultimately sell out more shows. Just as important as the tools themselves, being able to adjust strategies to stay ahead is a hallmark of the best music promoters.…
Read MoreThe Changing Role of Music Agents in the Digital Age
Anyone familiar with the music industry knows: the last decade has seen a degree of change that is impossible to compare with any other period in its history. We’ve moved firmly into the digital age, with streaming revenue rising by double digits every year and accounting for nearly 85% of revenue in the industry. More…
Read MoreThe Impact of Music Business Management Software on the Industry
Music pros need to be better equipped than ever as the industry grows into robust projections. To meet the intense demand, promoters and agents need to find a way to master the modern bookkeeping process. The days of being able to wing it are over, and professionals who successfully automate key elements of their infrastructure…
Read More8 Signs You Need a Venue Management System
Live music venue managers are professional multitaskers. Seamlessly handling a shifting network of tasks is an essential aspect of the job—and it can stretch anyone thin just trying to keep up with the pace of the industry. Everyone has their own style for staying on top of things, but the right management software will harness…
Read MoreSecrets to an Effective Concert Production Planning Process
Organizing a great concert is no easy feat. It requires a delicate balance of equipment and skilled personnel, meticulous planning, and the ability to adjust on the fly. While the band might be ready to rock, concert planners must ensure that every detail is taken care of to ensure a successful event. However, organizing a…
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