Posts by Matt Ford - Founder and CEO
How to Make Booking Easy with Live Event Management Software
When it comes to organizing live music events, efficiency isn’t just desirable; it’s essential. With countless aspects to manage, including schedule tracking and financial reporting, the traditional tools of spreadsheets and stand-alone applications now seem archaic. Advanced music management solutions are no longer a luxury but a necessity, especially in a live music environment where…
Read MoreThe Role of Artist Booking Agencies in the Music Industry
With the glamor, bright lights, and pulsating beats that come with seeing popular artists live on stage, it’s easy to overlook the intricacies that enable such thrilling experiences. At the heart of this system is an entity whose influence is pivotal yet often understated: the artist booking agency. The live music industry involves a complex…
Read MoreMusic Booking Agent Software: Managing Your Roster’s Calendar
As a music booking agent, keeping your roster’s busy schedule organized is a full-time job. Between scheduling shows, tours, recording sessions, and marketing events, mistakes and conflicts can easily slip through the cracks. Let’s be honest, without modern music management software, it can feel like a juggling act. Gone are the days of shuffling through…
Read MoreHow Booking Software for Venues Can Streamline Artist Bookings
Navigating artist bookings can be a difficult task for venues. It’s a job that’s fraught with complexities and coordination challenges. Bookings require diligence, precision, and considerable time, from synchronizing multiple schedules to ensuring the accurate relay of critical details. It doesn’t have to be a logistical nightmare, though. Modern booking software for venues can create…
Read MoreExpert Tips: How to Choose The Right Music Venue Booking Software
How is your music venue currently handling the booking process? Some venues still use an old-fashioned approach involving handwritten notes, paper calendars, spreadsheets, and a lot of luck. While those tried-and-true methods might have worked in a bygone era, today’s music industry is more complicated and requires a more sophisticated approach to daily operations. Modern…
Read MoreThe Ultimate Guide to Concert Promotion and Concert Management: Strategies for Success
Concerts are back to being one of the key driving forces of live entertainment. With concert attendance steadily climbing, supply costs stabilizing, and fans supremely motivated to chase great experiences, we appear to be entering a golden age for live music promotion. Although competition is intense, promoters who can tap the record level of enthusiasm…
Read MoreSocial Media Marketing for Concert Promotion: Tips and Tools
The concert market in 2024 looks to be strong and stable, setting up promoters to have another exciting year delivering unforgettable shows. Correlating with heavy ticket demand, fans are flocking to their favorite social media outlets to link up with other enthusiasts, buy swag, and make plans to be a part of the next event.…
Read MoreWhat Is a Music Promoter Contract and Why Do You Need One?
The best music promoters in the business have a profound impact on the bottom line of a concert. Nobody is better attuned to the audience and financial reality of a show, which is why concert organizers and venue managers rely on them. But to make sure everything comes off without a hitch, a strong contract…
Read MoreBuilding New Revenue Streams for Your Live Music Venue
The demand for concerts might be as strong as ever, yet venue operators are facing a complex and rapidly shifting live music scene. How do venues satisfy fans and maximize revenue streams in a challenging, tech-dominated environment? Many of the time-honored basics for successful venue management still apply (you still need great artists and top-notch…
Read MoreHow to Determine What Ticket Prices Will Maximize Revenue
Figuring out concert ticket prices has always been one of the most difficult parts of the music business. Prices that are too high lead to low attendance, undercutting concessions and merch sales on top of lower ticket revenue. Overcompensate with prices that are too low and you still end up with lowered revenue—with the added…
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