Posts by Matt Ford - Founder and CEO
Automate Venue Management. Get Your Life Back.
Venue Management Hassles Question: how many hours a day do you spend on venue management? If you’re like the majority of venue owners and managers, most of your day is spent doing the same general tasks over and over again to keep operations flowing. You’re using spreadsheets, Google docs, or even pen and paper to…
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Concert Planning: Is There an Easier Way to Rebook Shows?
Concert Planning…and Re-planning There’s no doubt about it: COVID-19 has completely screwed with concert calendars. Whether you have a small venue or book major shows, we know your life hasn’t been easy as you try to rebook. Concert planning may be a mess, but it doesn’t have to be if you use process management software…
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4 Reasons You Need A Talent Booking App
Are You Ready to Use A Talent Booking App? If you’re used to doing things the same way because it’s the way things have always been done, why not shake things up a bit? Forbes says companies that stay static don’t succeed and reference Blockbuster as a prime example. Resisting change is a surefire way…
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Music Venue Booking During a Crisis
What Next? The COVID-19 pandemic has taught our country a lot, and we will be learning new lessons for years to come. One of the hardest-hit industries has been the entertainment industry, forced to close doors for months to adhere to federal and state social distancing and stay-at-home guidelines. As a promoter or venue owner,…
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Virtual Event Promotion: What We’ve Learned
Going Virtual One of the many things we’ve learned through the COVID-19 pandemic is that life can still go on, if only virtually. It’s incredible to see how quickly schools, businesses, support groups and entertainment venues were able to go from live to virtual in a matter of days. What’s equally impressive is how rapidly…
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Video Marketing with Purpose: Creating Unique and Fun Videos for Your Venue or Show’s Social Pages
One of the most critical components of marketing today is video. Video has become the most dominating aspect of social media and digital platforms. And it is one of the most powerful marketing tools for venues, bands, musicians and performers. Whether you’re promoting upcoming concerts or your venue, you’re most likely turning to digital platforms…
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Is Live Streaming a Concert or Event a Viable Source of Revenue?
To stream or not to stream? Live-streaming has become a hugely popular means for audiences to receive content, with reports showing that 42% of the U.S. population has live-streamed online content — significantly more than the 25% in 2017. What does this mean for concert promoters and venue owners? Is live-streaming a viable source of…
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Face Saving Tips for Turning Negative Venue Reviews Into Box Office Sales
Whether a harsh one-star rating or a mildly dissatisfied three-star experience, a negative review lying atop your Google or Yelp page can often dissuade potential new patrons from visiting your venue, but only if you don’t respond with tact, patience, and a little bit of charm. Sourced from two venues who’ve bounced back from negative…
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Growing Indy’s Music Scene: Interview with Josh Baker of MOKB Presents
If you’ve ever been to a show in Indianapolis, chances are that Josh Baker was the man who booked it. As the main showrunner for the event promotion team MOKB Presents, founder of the Indy event guide Do317 Media, and the president of the prominent Indy venue HI-FI, Baker has been building a small music…
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It’s Always Necessary: Interview with Ric Leichtung of AdHoc Presents
Ric Leichtung is the founder and events director of AdHoc, a concert promoter and publication based in Brooklyn, New York. AdHoc concentrates on three markets—New York, Detroit, and Raleigh, North Carolina—and promotes more than 1,000 events a year. “It’s too many shows,” Leichtung says. “We do it all with a lean team, which is eight…
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