Matt sits down with Randy Vogel of Mesa Arts Center to explore what it takes to lead one of the country's most dynamic multidisciplinary performing arts centers.

Randy shares how Mesa Arts Center became a catalyst for downtown revitalization, why performing arts centers must balance community impact with financial sustainability, and how strong relationships with promoters can open the door to better programming opportunities. He also breaks down the realities of building a Broadway series, evaluating risk, and using technology to streamline everything from offers to settlements.

In this episode:

• How Mesa Arts Center became a catalyst for downtown revitalization
• What it takes to build and grow a successful Broadway program
• Why performing arts centers must balance mission, community impact, and financial sustainability
• How strong partnerships with promoters lead to better programming opportunities
• How venue leaders can use data to reduce booking risk and make smarter decisions
• Why Prism has transformed offers, settlements, and day-to-day operations at Mesa Arts Center