Why Live Music Is Sacred: Community, Ghosts, and the Economics of Staying Independent

What does it take to build a live music experience that actually matters in today’s world?

In this episode, Matt sits down with Jesse Lauter, Head of Production & Media at Dayglo Presents, the team behind iconic venues like Brooklyn Bowl and The Capitol Theatre, to talk about launching new spaces in a challenging economic climate and why live music is still one of the most human experiences we have.

From transforming historic buildings like Stable Hall into world-class venues, to navigating shifting consumer behavior and industry headwinds, Jesse shares a deeply grounded perspective on what it means to create spaces for connection, culture, and community.

Inside the Episode:

  • Transforming historic spaces like Stable Hall into modern venues
  • Why Dayglo is investing in live music despite economic headwinds
  • The belief that live music is sacred and irreplaceable
  • How booking strategies shift across markets like Texas
  • Using Insights' real-time data to guide show performance and marketing decisions
  • How consumer behavior is impacting venues today

At the heart of it all is a simple belief: live music is sacred and no technology will ever replace humans playing music together.