Prism Blog - Venue Insights
Keeping you up to date on the latest news, trends and technology.
The Changing Role of Music Agents in the Digital Age
Anyone familiar with the music industry knows: the last decade has seen a degree of change that is impossible to compare with any other period in its history. We’ve moved firmly into the digital age,…
8 Signs You Need a Venue Management System
Live music venue managers are professional multitaskers. Seamlessly handling a shifting network of tasks is an essential aspect of the job—and it can stretch anyone thin just trying to keep up with the pace of…
9 Tips to Make Your Live Music Venue More Successful
Live music venues are entering uncharted waters as the industry experiences rapid growth. With promoters and venue operators striving to create unique experiences for bands and audiences, the competition is fierce. As crowds return to…
How to Take Advantage of Live Nation’s 2023 Concert Week Promotion
Live Nation’s Concert Week was one of the success stories of live music in 2022. With more than 2.2 million tickets sold, the event reached more fans than in 2018 or 2019 and paved the…
What to Expect from the Concert and Event Promotion Industry in 2023
If 2022 was the year of record inflation and uncertainty in live music and elsewhere, 2023 promises to be the opening act of a complex but promising future. With demand for shows very high and…
How to Set S.M.A.R.T. Goals for the Growth of Live Music Venues
The complexity of today’s live music world can feel overwhelming for even the most tried and tested industry insiders. Venue owners have to navigate an increasingly challenging marketplace, all while finding new marketing opportunities and…
Standing Out in Crowded Live Music Venue Markets
There’s no denying that live music generates a unique set of emotions that can’t be experienced by simply listening to recordings. Live performances are often more interactive and give listeners a chance to discover new…
Effective Live Music Marketing Ideas for Today’s Concerts
Live music concerts are back in a big way, with concert attendance at record highs. It seems people are seeking in-person experiences more than ever, and who better to provide those events than venues that…
A Quick Guide to Concert Budget Breakdowns for Music Venues
A live event is one of the best ways to showcase musical talent. It serves as a platform to have one’s voice heard — literally and figuratively — and share feelings and experiences. After all,…
A Complete Guide for How to Promote a Concert on Social Media
Around 85% of concertgoers find out about events online, with 66% of fans claiming that they like learning about upcoming concerts on social media platforms. If we narrow the pool even more, more than half…