Prism Blog - Venue Insights
Keeping you up to date on the latest news, trends and technology.
How to Start a Booking Agency
The historically high demand for live music has made it an ideal time to harness the dream of starting a music booking agency. Despite the challenging environment, booking agency owners who find their niche can…
Modern Event Promotion Strategies for 2025
Modern event promotion strategies have evolved to dominate the $62.5 billion U.S. concert industry. Promoters who combine digital-first tactics with authentic storytelling will fill venues while traditional marketers struggle for attention. While promoters once relied…
Why Venue Management Software Is Replacing Spreadsheets
The spreadsheet era is over for serious venue operators. The shift from manual processes to automated platforms is essential for achieving a competitive advantage. The live music industry is experiencing a massive resurgence. With global…
How to Choose the Right Music Venue Booking Software
Modern music venues need sophisticated booking systems to compete in the industry. Choose specialized music venue software over enterprise solutions for better ROI and user experience. How is your music venue currently handling the booking…
Top 10 Features Every Music Venue Management Software Should Have
The live music industry is experiencing unprecedented growth, with global revenues reaching over $33 billion in 2023, marking a 25% increase from the previous year. This surge in live events has created both opportunities and…
A Complete Guide to Performing Arts Center Management
The curtain rises, the house lights dim, and another spectacular performance begins at your venue. Behind this seamless presentation lies the complex world of performing arts center management, where every detail must be perfectly orchestrated. …
How Automation Is Influencing the Future of Event Management
The event management industry is due for a serious upgrade. If you’re still running your live music business through spreadsheets, endless emails, and “quick” phone calls, you’re stuck in a workflow that’s about as current…
How to Promote a Concert on Social Media: A Quick Guide
With modern technology taking over everyday business practices, knowing how to promote a concert has become increasingly sophisticated. Between 85% and 95% of venues actively use social media as part of their marketing strategy. Music…
Essential Live Music Venue Marketing Tips That Drive Ticket Sales
Successful live music marketing can mean the difference between packed houses and empty seats. According to a 2023 Live Nation Entertainment report, live music events saw a 30% increase in ticket sales, highlighting the massive…
A Venue Manager’s Checklist for Effective Concert Schedule Planning
As the music industry booms following a period of uncertainty, venue managers must prepare for flawless event execution. The success of your events and the satisfaction of your event partners will directly impact your ability…