Posts by Matt Ford - Founder and CEO
How to Start a Booking Agency
The historically high demand for live music has made it an ideal time to harness the dream of starting a music booking agency. Despite the challenging environment, booking agency owners who find their niche can turn a lifelong love of music into a rewarding career. But how do you get started? What are some of…
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Music Venue Management: Moving Past Spreadsheets to Track Concert Budgets
After industry professionals took the time to figure out how to hold live shows and generate revenue safely in 2021, the new year holds a great deal of promise for a more normal landscape of live music. Still, as many venue owners make necessary changes to the customer-facing environment, they neglect to update their internal…
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A Booking Agency Platform Built for Live Music
The modern booking agent is expected to know their way around technology. Some of the top skills required for booking agents include proficiency in email communication and design, virtual client engagement, maintaining the company website, managing media, including social media, outreach, and coordinating travel arrangements. Managing these various tasks for a broad roster can be…
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What You Need to Know About Music Venue Profitability
After the year and a half we’ve had, it’s a relief to be able to host live music events again. Throughout the COVID-19 pandemic, venue owners across the country were under immense pressure to stay afloat when revenues were next to nothing while fixed costs still needed to be paid. Though music concerts and other…
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What Is a Venue Promoter Agreement and Why You Need One
At least 16 percent of American adults bought tickets for a live event last year. This statistic is a breath of fresh air for promoters after a lackluster season dominated by the Covid-19 pandemic. The following year will likely witness a gradual renaissance in the entertainment sector as the post-Covid-19 era protocols ease up. Ready…
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Prism Launches Much Anticipated Agency Platform
Prism, the leader in live music management software, has launched its highly anticipated agency platform. Utilizing a recent $8M Series A fund, Prism adds agency support to its management platform offerings. The Agency platform takes what Prism has built for venues and promoters and adapts it to the needs of agencies. Agency is a big…
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Concert Marketing Guide – The Short Version
Good concert marketing requires creativity and a plan. The marketing plan is essential, as it lays out the strategy you and your team will use to ensure you have a successful event and sell tickets. It may also include valuable software to keep you on track, organize and automate tasks, and provide insights into the…
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9 Benefits of Artist Booking Agency Software
Considering that breaking an artist into a major market can cost $2 million, managing artist bookings requires finesse, attention to detail and a high degree of organization. It involves a lot of site visits and coordination with several stakeholders. The market is very competitive, and several agencies out there want to provide top-notch services to…
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How to Find the Best Artist Booking Platform for Live Music
After being cooped up inside for a year and a half, people just want to get out and do something. Many people are turning toward live music events even when money is tight. As a music event professional, this is fantastic news for you. But you need a solution — a sophisticated artist booking platform…
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Concert Venue Settlement Best Practices
The band just wrapped, the crowd is still in a frenzy, and now it’s time for the final touches of an epic concert. That means smoothing out the concert venue settlement process to the point it’s hardly noticeable. For a music pro who just put everything into the show, getting paid correctly and on time…
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