Posts by Matt Ford - Founder and CEO
3 Top Tips on How to Promote an Event
How to Promote an Event the Right Way According to the United Nations, 55 percent of the global population now lives in cities and that number is only expected to grow. By 2050, they expect 68 percent will live in cities, adding another 2.5 billion people to urban areas. If you are an event promoter,…
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Music Promoter Software: What to Look For
There Has to Be A Better Way Life as a live event promoter typically is full of to-dos that can involve dozens of people, from artists, agents and their teams to management assistants, PR pros, production teams, venue teams, marketers and more. If the endless phone calls don’t kill you, keeping up with all the…
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Prism Raises $2.2M in Seed Funding to Extend Its Leadership Position in the Live Music Industry
We recently announced that our company, Prism, an Austin-based software company dedicated to simplifying the complex process of booking and managing live music events, secured $2.2 million from angel investors including Kip McClanahan, founder of Pershing and long-time Austin entrepreneur; Mario Fighali, chief operating officer and co-founder at Sparefoot; Bill Babel, co-founder of Capital Factory; and…
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Venue Management Software: The Key to Booking More Shows?
How Do You Do What You Do? No matter if you are a venue manager booking arenas or clubs, or you manage a performing arts center, you know that booking shows can be challenging. Running a performance space of any size involves multiple people, endless requests and tight deadlines. From sound and lights to hospitality…
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Strategies for Staying Healthy While Living a Promoter Life
A music promoter’s life may not be as glamorous as the artists they work with, but it is a pretty awesome gig if you have a passion for music and an eye for business. Income varies greatly, however, the best promoters earn to up to $1 million per year depending on who they represent, size…
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