Posts by Matt Ford - Founder and CEO

Talent Booking Isn’t Always Easy If you’re a talent buyer, you know it can be challenging to find the right bands, negotiate the right price, find the right date and get the audience in the door. Talent is a relative term and your audience may not think your choice for their entertainment is worth the…

The Increasing Challenges for Talent Buyers Talent buyers are an integral part of the live music industry. They are responsible for booking the talent for a venue or event, such as a live music festival, and also act as the liaison between talent and the venue. Most talent buyers balance their time between wooing acts…

Whether you’re an artist or a promoter the key to success is keeping the calendar as full of dates as possible. If you feel like you have a great act to unleash on the world, but aren’t booking any shows, it may be because you are making one of these common mistakes.  Cold Pitching Venue…

Music venue owners, promoters, and artists all need each other, but often it can feel like not everyone is playing for the same team. Everyone is interested in maximizing their own profit and building the value of their brand. Fortunately, the best way to do this is to work together to put on the right…

Are Venue Ticketing Systems Enough? You have an event you need to sell tickets for. What are you going to do? There are dozens of venue ticketing systems you can download, but do they give you everything you really need to be efficient and profitable? Selling tickets is just one part of live event management.…

When we tell people that our company builds live music business software that helps venue owners and promoters manage their businesses, they often question whether something like that is really needed. Most people don’t understand the complexity of putting on live events. They think a calendar and email is all you need. That may be…

Everyone knows that life as a working, but not super-famous live music performer can be stressful. You’ve got to worry when you’ll get the next gig, deal with the business side of things, get better at your craft, and deliver a kick-ass performance every time you get the chance. It’s no-doubt exhausting. But performers aren’t…

If you are like most of the music promoters, venue owners and managers, and artist reps we chat with you’ve likely never purchased software tools designed to help music promoters succeed. It’s just not something that people do every day. So, if you have a ton of questions, don’t worry. You aren’t alone. Fortunately, we…

We get it. There’s one in every crowd. Maybe it’s your boss. Perhaps it’s your boss’s boss. (Is that grammatically correct? It looks weird.) Or maybe it’s your co-worker who thinks software still comes on floppy disks. Whoever it is, there’s a good chance that someone thinks your suggestion to invest in concert management software…

What You Need to Know about Tour Management Software Anyone in the live music industry will tell you that it’s a small miracle tours ever happen at all. Yet, according to Billboard, every year seems to produce more concert tours that generate staggering sales. In 2017 alone, North American concerts between Memorial Day and Labor…