What happens when a farm market stage suddenly goes viral?

In this episode of The Live Music Industry Podcast, Matt Ford sits down with Anthony “Tony” Markun, the talent buyer behind Back 40 Live at Morris Farm Market. Tony shares how a surprise set from then-unknown Oliver Anthony drew 12,000 fans overnight, transforming a small farm stage into a fast-growing live music destination.

🎙️ Inside the episode, you’ll hear:

• How a backyard bonfire performance became a breakout viral moment
• The scramble to produce a 12,000-person show in just two days
• Building a venue from scratch with friends, family, and phone poles
• The challenges (and scrappiness) of booking as an emerging venue
• Why Tony believes live music is the antidote to the digital world