In this episode of The Live Music Industry Podcast, host Matt Ford speaks with Pat, CTO of Hive, about the transformative role of AI in live event marketing. They discuss Hive’s latest AI product innovations and explore how artificial intelligence is enhancing efficiency, personalization, and audience targeting for event promoters, venue operators, and artist managers.

Pat explains how AI tools are now automating time-consuming tasks in event marketing, from drafting email subject lines and personalized blurbs about artists to segmenting audiences based on affinity data and purchasing behavior. By analyzing real-time fan conversations and ticketing data, AI enables marketers to target fans who are most likely to attend events, optimizing ad spend and increasing ticket sales while saving marketers countless hours previously spent on manual research.

What You'll Learn This Episode:

• How AI marketing tools act as a co-pilot to marketers, enhancing creativity while maintaining brand voice.

• The benefits of using AI to automate narrow, complex tasks such as artist affinity segment creation and ad budget allocation.

• Hive’s development of integrated ad products leveraging real-time fan data for smarter, more effective ticketing campaigns.

• The importance of maintaining human oversight and a personalized touch while using AI for event marketing.

• How AI enriches artist data and enables precise targeting, leading to higher open rates, engagement, and conversions in event campaigns.

• Insights on balancing technology and human connection to foster community and enhance the live event experience.

• The challenges of data partnerships with ticketing platforms and SMS providers, which remain key to accessing customer data at scale for marketing efforts.