In this exciting episode of The Live Music Industry Podcast, we dive deep into the transformative world of live music marketing with Ian Roberts, CEO of HIVE. As one of the leading innovators in the field, Ian shares how his team has revolutionized marketing strategies for live music events, leveraging cutting-edge technologies like Artificial Intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR). This conversation offers a fascinating glimpse into how live music is evolving and what it takes to thrive in an ever-changing industry.

Whether you're a live music professional, a marketing enthusiast, or someone fascinated by the intersection of music and technology, this episode is packed with insights and actionable strategies you won’t want to miss.

What You’ll Learn in This Episode

• The Evolution of HIVE: Gain insider knowledge on HIVE’s journey to becoming a powerhouse in live music marketing. Ian shares key moments of growth and pivotal decisions that set the company apart.
• Trends in Live Music: Explore the emerging trends reshaping the live music industry, from shifting audience expectations to the growing impact of digital transformation.
• The Role of Technology: Discover how AI, VR, and AR are not just buzzwords but integral tools in creating unforgettable live music experiences. Learn how these technologies are enhancing audience engagement and delivering personalized experiences at scale.
• Strategies for Success: Ian highlights the importance of adaptability and innovation for staying ahead in the competitive live music landscape, offering valuable lessons for industry professionals.