Meet Matt Beringer,
COO of Pabst Theatre Group, an impressive promoter that puts on thousands of events a year and operates six incredible venues in Milwaukee, ranging from a 400-capacity club to a 4,000-seat theater. Pabst even puts on the occasional show at the Fiserv Forum Arena, home of the Milwaukee Bucks. After realizing their old methods were no longer effective, Pabst decided to take the leap and partner with Prism, and their business has thrived as a result.
Since 2020, Prism has helped Pabst streamline all aspects of their operation, from sourcing data to mitigate risk on offers, discovering artists, communicating internally with their team, running financial reports, settling shows, generating offers, advancing shows, tracking expenses, and more. Watch the full case study here or read below to get the key highlights.
Keeping It Professional
Matt reflects on the importance of selecting Prism, the best-in-class product to grow his business, and how the intricate details of Prism's robust feature set have helped them save thousands of dollars a year, analyze data effectively, and eliminate errors.
New Features = More Productivity
Prism was a powerful tool from the start, but over the years, Matt and his team have seen Prism constantly adapt and iterate, based on their unique needs. Over the years, Prism has become an increasingly powerful tool for Pabst—from large projects like Insights and Co-Pro, to crucial details with settlements that matter, such as bifurcating internal and external variable costs.
Insights Make It Work
Pabst was an early adopter of Insights. They recognized a major gap in the industry, but it took vision and leadership from incredible partners like Pabst to be the first to contribute their data. In this clip, Matt explains the power of Insights and its potential for the future.
Is All-In Ticketing All its Cracked Up to Be?
What are the implications of this into the future? Matt B makes the point that this is a great case for Prism, the difference between all-in-pricing, and scalping. Lastly, is the government mandate on ticketing a net positive for consumers?
AI and The Integrated Future
We ended the conversation, of course, with an AI deep dive. Matt and I explored what is possible with AI now, what might happen in the future, and how Prism + AI can be a key tool to create game-changing enhancements in the process.
Industry Leaders are Choosing Us
Prism is being used to plan hundreds of thousands of concerts & live events at over 2,500 venues worldwide.
Proud Supporter of NIVA Since Day One


What Is Prism?
Prism is the state-of-the-art, all-in-one booking system built by live music professionals and engineers for venues, promoters and talent agencies.
Why Prism?
Prism helps you consolidate all of the tasks and systems you use today into one, easy-to-use, automated platform so you can be more productive, efficient and organized. You have one place to manage your calendar, generate offers, track and analyze financials, generate reports, settle shows, communicate with your team and partners, and a whole lot more.


Join Our Network
So many top venues and agencies are already using Prism, we’ve developed quite the community of successful industry pros who are able to collaborate with each other in one system. The more who join our network, the easier it is for everyone to work together to book more shows.