Meet Jen Carrizo, Senior Talent Buyer of McMenamins Presents
McMenamins is one of the most unique live music businesses on the planet. Their portfolio spans boutique hotels, pubs, and venues like The Crystal Ballrom—often housed in historic (and sometimes haunted) buildings. From abandoned schools to old production farms and brothels, preserving the original spirit (pun intended 👻) of each space is always essential.
They’re also a fantastic example of how promoters and venue operators can use Prism to bring order to increasing complexity and chaos. Today, McMenamins books dozens of venues through Prism, with multiple teams and organizations seamlessly coordinating across the platform. But it wasn’t always this way. When we first partnered in 2019, Prism was primarily used as a calendar tool. Over time, McMenamins steadily expanded their adoption—adding offers, settlements, and financial reporting—and haven’t looked back since. Now, they continue to discover new ways to bring even more of their company onto Prism.
Watch the full case study here or read below to get the key highlights.
Innovation in Action
“I’ve really loved seeing the Co-Pro and Insights update. Insights has been super key!”
We pride ourselves on having a team that is constantly making the platform better. Jen has witnessed that transformation firsthand—our co-pro feature, in particular, has been a game-changer for her. In this segment, we also take a deep dive into Insights, Prism’s rapidly growing ticket sales database that empowers independent promoters to share data and reduce risk on shows.
Prism + Etix Integration
“We use this every day and it’s huge.”
McMenamins was one of the drivers in encouraging an integration between Etix and Prism. Jen shares how having Prism hooked up with their ticketing partner is a major game changer for eliminating errors, streamlining reporting, simplifying settling, and getting everyone on the same page. We end the segment with a live demo of the ETIX + Prism Integration.
Looking Ahead: Industry Trends
We wrapped things up with an industry deep dive that hit on some of the hottest topics shaping live entertainment right now:
- Evolving venue trends
- The surge in non-alcoholic beverages—including CBD and THC options
- Shifts in ticket sales and the rise of mega concerts
- The ongoing debate around all-in ticketing
We even got to nerd out on the music side, swapping notes on incredible bands like Hermano Gutiérrez and breaking down how their Portland shows have performed.
Industry Leaders are Choosing Us
Over 2,500 venues worldwide rely on Prism to plan hundreds of thousands of concerts and live events.
Proud Supporter of NIVA Since Day One
What Is Prism?
Prism is the state-of-the-art, all-in-one booking system built by live music professionals and engineers for venues, promoters and talent agencies.
Why Prism?
Prism brings all your tasks and systems into one intuitive, automated platform—making it easier to stay productive, efficient, and organized. From managing calendars and generating offers to tracking financials, settling shows, running reports, and collaborating with your team and partners, everything you need to run your business lives in one place.
Join Our Network
Prism is more than just a platform—it’s a growing network of top venues and agencies working together in one system. By joining, you’re not only streamlining your own bookings, you’re tapping into a community of industry pros who make collaboration easier and shows happen faster.