White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency

Making Lemons Out of Lemonade

The COVID-19 pandemic has caused an avalanche of implications we may feel for decades to come. One of the hardest-hit industries is entertainment. With nations across the globe requiring businesses to close for months on end and residents to remain home except to retrieve essential items, the once lively music scene has been forced to take an unprecedented pause.

For music venues, the pain was felt instantly. Shows had to immediately be canceled and rebooking is now a shot in the dark. No one knows when the doors will reopen, but for White Oak Music Hall in Houston, they’ll be ready when they are given the green light. In fact, they will be in a better position than they were before the pandemic. Why? Because they used the economic shut-down to not only challenge themselves to innovate new marketing ideas, but they also finally had the time to clean up shop.

"Prism created something for us to operate more efficiently so I can focus on other things and relax a little."

Oak Music Hall

Still Gotta Eat

Luis Rivera is the general manager at White Oak Music Hall and when he was told to cease all operations, one of the first things he considered was his staff. “Our staff is family and even though we aren’t able to host shows or events in our venues, our people have to make money to pay their bills,” he says. “It forced us to brainstorm creative ways to bring in money so we could at least make sure they would be okay.”

Rivera and his managing staff came up with all kinds of ideas to raise money, from asking fans to donate any amount of money for a t-shirt or the chance to win a private rooftop party to a shoutout from the venue’s social media accounts. All money went directly to the White Oak Hall staff through a GoFundMe account that raised an astonishing $63,000.

But the idea wasn’t only to put money into his staff’s pockets. It was to also keep fans and staff engaged, even when they can’t be at one of his three venues. “We are giving fans a way to stay with us through this pandemic and their response has boosted our staff’s morale more than anything we could’ve done,” Rivera says. “They are reminded that we can still do things to make money and people truly care about them. Our guests will be back when we can open and we can’t wait to show them a great time.”

Might as Well Work

The White Oak Music Hall venues’ doors may be closed to the public but that doesn’t mean Rivera and his team can’t work. “With shows offline, we have more time on our hands,” he says. “We figured it was a good time for us to get new systems implemented, become more efficient, and evaluate options to do that.”

Rivera chose Prism event management software to help him manage what was once unthinkable for his business. With Prism, Rivera says they’ve seen a 100% efficiency improvement. Before Prism, Rivera and his team did the best they could with a Google doc. “We were spending so much time managing that doc and trying to organize dates, hold placements, and bands. With Prism, we literally see everything we need with a click and I can work from a mobile device. It’s been a huge time saver and gives us a quicker, more comprehensive view.”

JGBAJSEL_PEGSTAR_WOMH_OPENING_NIGHT3_F92

Rivera says he has had to move an entire quarter’s worth of shows, roughly 100 of them and counting, and still isn’t sure of when they can be rebooked. They’re working with agents and managers to determine how far out their bands need to reschedule and then figure out dates later this year or 2021 to start touring. “Because we operate three venues, there’s a lot more to manage,” Rivera says. “It’s not only the 100 shows but another 50-60 that weren’t confirmed yet. We also book private events and have to reschedule those.”

Prism has also significantly improved White Oak’s transparency. They’ve been able to streamline their booking process and glean a holistic view of their forecasted P&L. The software allows them to easily filter their data by venue or down to the agent.

“Change is short-lived, but improvements will last tenfold”

“We have all of this new insight into how to optimize our bookings to make the most money,” he says. “We also get a historical view to see what we’ve paid bands in the past and the money we brought in so we can predict revenue. As we reschedule shows, this data will help us see what works best to reduce costs while still putting on great shows.”

Prism provides White Oak Music Hall with one place to work together, create and check offers, manage settlements, and keep an eye on expenses and revenue. They’ve ditched their spreadsheets and everyone works from the same data. “Prism has reduced an hour of work down to 30 seconds,” he says. “I tell other venue managers that Prism is like a sausage maker.. it takes care of all of the horrible work and all we see is a finished product.”

For venues unsure of changing up how things are done, Rivera says simplifying practices is always a good idea. “Change is short-lived, but improvements will last tenfold,” he says. “Prism created something for us to operate more efficiently so I can focus on other things and relax a little. When we come back online, we’re going to be more efficient, organized, and profitable.”

If you'd like to support White Oak Music Hall, you can visit their GoFundMe here:
Help the staff of White Oak Music Hall.

Revolutionizing the Live Music Industry
One Client at a Time

Take back your weekend.
Let Prism handle your shows.

59 Comments

  1. is zovirax sold over counter on November 5, 2020 at 1:42 am

    is zovirax sold over counter

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  2. generic of bimatoprost on November 8, 2020 at 12:02 pm

    generic of bimatoprost

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  3. viagra without doctor prescription connect on November 11, 2020 at 4:47 pm

    viagra without doctor prescription connect

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  4. discount vidalista online vidalista on November 17, 2020 at 10:53 pm

    discount vidalista online vidalista

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  5. current availability of hydroxychloroquine on November 18, 2020 at 1:17 pm

    current availability of hydroxychloroquine

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  6. ivermectin prescription on November 19, 2020 at 10:33 am

    ivermectin prescription

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  7. ivermectin corona on November 20, 2020 at 12:57 pm

    ivermectin corona

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  8. does suhagra affect your heart on November 22, 2020 at 10:23 pm

    does suhagra affect your heart

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  9. keflex dosage for skin infection on November 23, 2020 at 10:22 am

    keflex dosage for skin infection

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  10. where to buy hydroxychloroquine on November 23, 2020 at 11:35 am

    where to buy hydroxychloroquine

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  11. sildenafil dosage for women on November 29, 2020 at 7:20 am

    sildenafil dosage for women

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  12. viagra and cialis for sale on December 3, 2020 at 2:14 am

    viagra and cialis for sale

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  13. prescription coupons 2020 on December 3, 2020 at 12:49 pm

    prescription coupons 2020

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  14. vidalista generic date usa on December 4, 2020 at 2:17 pm

    vidalista generic date usa

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  15. https://amstyles.com on December 5, 2020 at 7:41 am

    https://amstyles.com

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  16. strongest prescription sleep medication on December 6, 2020 at 2:41 am

    strongest prescription sleep medication

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  17. generic priligy online on December 6, 2020 at 11:11 am

    generic priligy online

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  18. maximum cialis dosage per day on December 7, 2020 at 3:10 am

    maximum cialis dosage per day

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  19. tadalafil 20 mg side effects on December 8, 2020 at 7:40 pm

    tadalafil 20 mg side effects

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  20. natural cenforce ingredients on December 15, 2020 at 9:58 am

    natural cenforce ingredients

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  21. canadian pharmacies hydroxychloroquine on December 17, 2020 at 10:37 am

    canadian pharmacies hydroxychloroquine

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  22. how effective is hydroxychloroquine for rheumatoid arthritis

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  23. viagra samples from pfizer on December 23, 2020 at 4:12 am

    viagra samples from pfizer

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  24. doctor visit online for free on December 23, 2020 at 2:16 pm

    doctor visit online for free

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  25. vidalista vs cialis reviews on December 23, 2020 at 7:31 pm

    vidalista vs cialis reviews

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  26. hydroxychloroquine package insert on December 26, 2020 at 4:56 am

    hydroxychloroquine package insert

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  27. hydroxychloroquine 200 mg price on December 27, 2020 at 2:38 pm

    hydroxychloroquine 200 mg price

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  28. dosage for cialis 36 hour on December 28, 2020 at 5:11 am

    dosage for cialis 36 hour

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  29. prednisone natural alternatives for asthma on December 29, 2020 at 8:03 am

    prednisone natural alternatives for asthma

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  30. cvs ivermectin generic ivermectin cost on December 31, 2020 at 10:03 am

    cvs ivermectin generic ivermectin cost

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  31. price of amoxicillin at walgreens on January 7, 2021 at 8:54 am

    price of amoxicillin at walgreens

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  32. cialis without see a doctor on January 19, 2021 at 10:00 am

    cialis without see a doctor

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  33. buy viagra generic online on January 28, 2021 at 12:14 am

    buy viagra generic online

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  34. generic vidalista without subscription on January 29, 2021 at 10:15 am

    generic vidalista without subscription

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  35. erectile dysfunction pills for sale on February 1, 2021 at 11:27 pm

    erectile dysfunction pills for sale

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  36. who makes cialis professional on February 2, 2021 at 2:53 pm

    who makes cialis professional

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  37. is tadalafil generic on February 3, 2021 at 11:49 am

    is tadalafil generic

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  38. ivermectin online canada on February 5, 2021 at 8:35 am

    ivermectin online canada

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  39. erectile pills on February 7, 2021 at 3:59 am

    erectile pills

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  40. buy generic hydroxychloroquine on February 11, 2021 at 8:03 am

    buy generic hydroxychloroquine

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  41. cialis online pharmacy india on February 11, 2021 at 8:44 am

    cialis online pharmacy india

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  42. stock price of hydroxychloroquine on February 12, 2021 at 2:33 am

    stock price of hydroxychloroquine

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  43. cialis pill price in india on February 12, 2021 at 8:27 am

    cialis pill price in india

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  44. azithromycin online buy india on February 12, 2021 at 5:23 pm

    azithromycin online buy india

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  45. viagra without see a doctor on February 16, 2021 at 7:33 am

    viagra without see a doctor

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  46. generic tadalafil without doctor visit on February 16, 2021 at 2:44 pm

    generic tadalafil without doctor visit

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  47. amoxicillin vs bactrim for boils on February 17, 2021 at 11:39 am

    amoxicillin vs bactrim for boils

    Prism Spotlights – White Oak Music Hall Uses COVID Shut-Down as Opportunity to Improve Operations and Efficiency – Prism.fm



  48. do you take viagra everyday on February 17, 2021 at 11:03 pm

    do you take viagra everyday

    White Oak Music Hall Improves Its Operations During Lockdown – Prism.fm



  49. female viagra spray on February 18, 2021 at 11:09 pm

    female viagra spray

    White Oak Music Hall Improves Its Operations During Lockdown – Prism.fm



  50. sildenafil pills on February 20, 2021 at 7:48 am

    sildenafil pills

    White Oak Music Hall Improves Its Operations During Lockdown – Prism.fm



  51. cialis dose for erectile dysfunction on February 20, 2021 at 10:53 pm

    cialis dose for erectile dysfunction

    White Oak Music Hall Improves Its Operations During Lockdown – Prism.fm



  52. cialis without doctor prescription on February 24, 2021 at 11:43 am

    cialis without doctor prescription

    White Oak Music Hall Improves Its Operations During Lockdown – Prism.fm



  53. hydroxychloroquine and weight loss on February 24, 2021 at 5:17 pm

    hydroxychloroquine and weight loss

    White Oak Music Hall Improves Its Operations During Lockdown – Prism.fm



  54. hydroxychloroquine works for covid on February 25, 2021 at 6:46 am

    hydroxychloroquine works for covid

    White Oak Music Hall Improves Its Operations During Lockdown – Prism.fm



  55. hydroxychloroquine side effects eye on February 28, 2021 at 1:32 pm

    hydroxychloroquine side effects eye

    White Oak Music Hall Improves Its Operations During Lockdown – Prism.fm



  56. hydroxychloroquine update today on March 1, 2021 at 5:58 pm

    hydroxychloroquine update today

    White Oak Music Hall Improves Its Operations During Lockdown – Prism.fm



  57. cialis not working on March 5, 2021 at 3:48 am

    cialis not working

    White Oak Music Hall Improves Its Operations During Lockdown – Prism.fm



  58. vidalista side effects heartburn on March 7, 2021 at 1:49 am

    vidalista side effects heartburn

    White Oak Music Hall Improves Its Operations During Lockdown – Prism.fm



  59. how long does ivermectin take to work on March 7, 2021 at 6:39 am

    how long does ivermectin take to work

    White Oak Music Hall Improves Its Operations During Lockdown – Prism.fm