Building New Revenue Streams for Your Live Music Venue

Building New Revenue Streams for Your Live Music Venue

The demand for concerts might be as strong as ever, yet venue operators are facing a complex and rapidly shifting live music scene. How do venues satisfy fans and maximize revenue streams in a challenging, tech-dominated environment? Many of the time-honored basics for successful venue management still apply (you still need great artists and top-notch…

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tickets

How to Determine What Ticket Prices Will Maximize Revenue

Figuring out concert ticket prices has always been one of the most difficult parts of the music business. Prices that are too high lead to low attendance, undercutting concessions and merch sales on top of lower ticket revenue. Overcompensate with prices that are too low and you still end up with lowered revenue—with the added…

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live music listen entertainment online concept - Prism.fm

The Best Music Marketing Tools for Promoting and Selling Out Shows

Successful promoters utilize a range of marketing tools to maximize a concert’s potential. The right instruments let promoters stay in tune with the audience, seize opportunities, and ultimately sell out more shows. Just as important as the tools themselves, being able to adjust strategies to stay ahead is a hallmark of the best music promoters.…

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guitarist on a live concert stage

How to Capitalize on the Rise of Co-Promotion in Live Music

Collaboration has always been a fundamental part of the music business, yet now it’s more important than ever. With shifting market dynamics and a rush of enthusiasm for live music post-Covid, co-promotion events are a staple of the new normal. Even for the independent operator used to handling all ends of the music management business,…

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female musician recording song

Should You Start Your Own Talent Booking Agency? – Prism.fm

The digital age has inherently quadrupled the ability to scout for talent, bringing recognition to new faces each and every day. Stumbling across the next skilled artist through social media platforms and online presence is easier than ever. Discovery is possible literally at the click of a button, and putting a meeting with an artist…

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live music venue with crowd

Tips for an Effective Concert Ticket Pricing Strategy

It’s no secret that the pandemic has been rough on everyone. But despite the ups and downs we’ve faced as a community, Americans are ready to return to their favorite activities. Over half of American consumers have demonstrated an interest in splurging on a treat for themselves as a kind of post-pandemic revenge spending.  For…

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live concert sound check staff

Navigating Concert Venue Staffing as Venues Reopen

As live music venues re-emerge from COVID and lockdowns, musicians and concertgoers alike are eager to get back to the stage. But with increased demands and health considerations, venue owners need to employ more people than before the pandemic.  Although unemployment rates have been at their lowest since March 2020 (4% as of January 2022),…

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How to Start a Music Booking Agency

How to Start a Booking Agency

The historically high demand for live music has made it an ideal time to harness the dream of starting a music booking agency. Despite the challenging environment, booking agency owners who find their niche can turn a lifelong love of music into a rewarding career. But how do you get started? What are some of…

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What Is a Venue Promoter Agreement and Why You Need One

At least 16 percent of American adults bought tickets for a live event last year. This statistic is a breath of fresh air for promoters after a lackluster season dominated by the Covid-19 pandemic. The following year will likely witness a gradual renaissance in the entertainment sector as the post-Covid-19 era protocols ease up.  Ready…

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music posters scaled

Concert Marketing Guide – The Short Version

Good concert marketing requires creativity and a plan. The marketing plan is essential, as it lays out the strategy you and your team will use to ensure you have a successful event and sell tickets. It may also include valuable software to keep you on track, organize and automate tasks, and provide insights into the…

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