Live Music Venue

What to Consider When Starting a Live Music Venue

Whether you already own a bar or restaurant and want to attract more customers, or you believe there’s room in the local market for a new space, starting a live music venue is always an enticing idea.  We know that Billboard’s list of shuttered venues paints a daunting picture of the industry, but now that…

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Tips for an Effective Concert Ticket Pricing Strategy

It’s no secret that the pandemic has been rough on everyone. But despite the ups and downs we’ve faced as a community, Americans are ready to return to their favorite activities. Over half of American consumers have demonstrated an interest in splurging on a treat for themselves as a kind of post-pandemic revenge spending.  For…

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live concert sound check staff

Navigating Concert Venue Staffing as Venues Reopen

As live music venues re-emerge from COVID and lockdowns, musicians and concertgoers alike are eager to get back to the stage. But with increased demands and health considerations, venue owners need to employ more people than before the pandemic.  Although unemployment rates have been at their lowest since March 2020 (4% as of January 2022),…

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musical festival stage

Five Great Ideas for Music Festival Marketing Campaigns

It’s all too easy to fall into the trap of thinking that your festival’s tickets will fly off the shelves simply because we’ve been in a live entertainment drought for two years. Marketing is still an essential part of making a music festival as successful as possible.  Look at South by Southwest (SXSW). SXSW is…

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Prism and Etix Announce Integration Partnership To Instantly Update Show Financials In Real Time, the leader in live music management technology, has announced a partnership with Etix, the largest independent ticketing company in North America. The partnership provides an integration between the two technologies to update show financials in real-time as each ticket is sold. “We’re thrilled to launch our ticketing integration with Etix. This partnership will demonstrate…

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How to Start a Booking Agency

As artistic talent returns to the stage, it’s a great time to look into how to start a booking agency. Not only can you help connect talent with venues to keep the return of the arts flowing, but you can earn a profit working in the industry you love.  Booking agents act as the middleman…

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A Booking Agency Platform Built for Live Music

The modern booking agent is expected to know their way around technology. Some of the top skills required for booking agents include proficiency in email communication and design, virtual client engagement, maintaining the company website, managing media, including social media, outreach, and coordinating travel arrangements. Managing these various tasks for a broad roster can be…

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What You Need to Know About Music Venue Profitability

After the year and a half we’ve had, it’s a relief to be able to host live music events again. Throughout the COVID-19 pandemic, venue owners across the country were under immense pressure to stay afloat when revenues were next to nothing while fixed costs still needed to be paid. Though music concerts and other…

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What Is a Venue Promoter Agreement and Why You Need One

At least 16 percent of American adults bought tickets for a live event last year. This statistic is a breath of fresh air for promoters after a lackluster season dominated by the Covid-19 pandemic. The following year will likely witness a gradual renaissance in the entertainment sector as the post-Covid-19 era protocols ease up.  Ready…

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How to Determine What Ticket Price Would Maximize Revenue

If venues want to maximize revenue—and they need to more than ever post-COVID—they need a more precise way to budget and see their costs in real-time. Figuring out what ticket price would maximize revenue for a concert can make you want to pull your hair out.  Price your tickets too high, and you risk not…

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